Determinants of Repurchase Intention for Organic Rice among Indonesian Millennials
インドネシアのミレニアル世代における有機米の再購入意図の決定要因 (AI 翻訳)
Anita Kusumawati, Linda Rahmawati, Tri Putra Jayadi Prima
🤖 gxceed AI 要約
日本語
本研究はインドネシアのミレニアル世代を対象に、有機米の再購入意図に影響を与える要因を調査した。知覚された消費者社会的責任が価格公正性と品質に影響し、それが知覚価値を介して再購入意図に影響を与えるモデルを示した。結果は知覚価値が最も強い予測因子であることを明らかにした。ビジネスにとっては製品価値と透明な価格設定の重要性を示唆する。
English
This study investigates determinants of repurchase intention for organic rice among Indonesian Millennials. It finds that perceived consumer social responsibility influences perceived price fairness and quality, which in turn affect perceived value, the strongest predictor of repurchase intention. The findings emphasize the importance of product value and transparent pricing for business strategy.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でもオーガニック食品市場の拡大が期待される中、本論文の消費者行動モデルは日本企業のマーケティング戦略に示唆を与える可能性がある。ただし対象はインドネシアのミレニアル世代であり直接の適用には注意が必要。
In the global GX context
This study provides a value-based framework for understanding organic food repurchase intention, applicable to global organic markets. It highlights the role of consumer social responsibility and perceived value, relevant for sustainability marketing worldwide.
👥 読者別の含意
🔬研究者:Provides a model integrating consumer social responsibility into value-perception framework for organic food.
🏢実務担当者:Insights on emphasizing product value and transparent pricing to boost loyalty for organic products.
📄 Abstract（原文）
This study investigates the determinants of repurchase intention toward organic rice among Indonesian Millennials, a consumer segment characterized by growing awareness of health and environmental sustainability. Despite the increasing adoption of organic products, consistent repurchasing behavior remains limited, indicating a gap between awareness and actual consumption practices. This research develops an empirical model by examining the roles of perceived consumer social responsibility, perceived price fairness, perceived quality, and perceived value in shaping repurchase intention. A quantitative approach was employed using a cross-sectional survey design. Data were collected from Millennial consumers across Indonesia through purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that perceived consumer social responsibility significantly influences both perceived price fairness and perceived quality. In turn, these two factors positively affect perceived value, which emerges as the strongest predictor of repurchase intention. Additionally, perceived price fairness and perceived quality also demonstrate direct positive effects on repurchase intention, indicating both mediated and direct relationships within the model. This study contributes to the literature by integrating consumer social responsibility into a value-based framework, offering a more comprehensive explanation of repurchase behavior in the context of organic staple food consumption. The findings provide practical insights for businesses to strengthen consumer loyalty by emphasizing product value, transparent pricing, and quality assurance strategies..
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://jurnal.widyagama.ac.id/index.php/bmb/article/download/949/620first seen 2026-07-16 06:30:00
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