From Personal Values to Economic Support: A Mediation Model of Attitude Toward a Low‑Carbon Tourism Economy
個人の価値観から経済的支援へ：低炭素観光経済への態度の媒介モデル (AI 翻訳)
I Gusti Ayu Agung Pradnya Dewi, Budi Shantika, Caren Angellina Mimaki
🤖 gxceed AI 要約
日本語
本研究は、Value-Belief-Norm理論と計画的行動理論を統合し、Generation Zの低炭素観光経済支援意図に影響する要因を分析。生物圏・利他的価値が有意に影響し、知覚された経済的利益が態度を介して意図を促進することを実証した。自己利益より道徳的関心が重要であると結論。
English
This study integrates Value-Belief-Norm and Theory of Planned Behavior to examine factors influencing Generation Z's intention to support low-carbon tourism. Results show biospheric and altruistic values are significant drivers, while perceived economic benefits positively affect attitude. Attitude mediates value-intention relationships, highlighting that moral concerns outweigh self-interest in supporting low-carbon tourism.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本の観光業は脱炭素化が進んでおらず、本論文の知見は国内の低炭素観光推進策（エコツーリズム、カーボンオフセット旅行商品等）におけるメッセージ設計に示唆を与える。ただしサンプルが日本人でないため適用には注意が必要。
In the global GX context
Globally, tourism accounts for ~8% of GHG emissions. This paper offers empirical evidence on how value-based messaging can drive consumer support for low-carbon tourism, relevant for destination managers and policymakers seeking to align tourism recovery with climate goals.
👥 読者別の含意
🔬研究者:Provides a test of integrated VBN-TPB model in low-carbon tourism context, useful for behavioral sustainability research.
🏢実務担当者:Suggests that marketing campaigns emphasizing ecological and social benefits, rather than personal gains, may be more effective for Gen Z travelers.
🏛政策担当者:Highlights the role of altruistic and biospheric values in shaping support for low-carbon tourism policy, advising value-based communication strategies.
📄 Abstract（原文）
This study aims to examine the impact of individual values and perceived economic benefits on tourists’ intention to support Low-Carbon Tourism Economy (LCTE) by combining the Value-Belief-Norm Theory (VBN) and Theory of Planned Behavior (TPB). This research used a quantitative method by distributing survey data to 159 respondents of Generation Z who had traveled in the past year. The data were evaluated by testing the measurement model and the structural model using Structural Equation Modeling (SEM) using SmartPLS. The results reveal that biospheric and altruistic values have a significant impact on tourists’ perspective towards a low-carbon tourism sector, meanwhile egoistic values have no significant impact. Furthermore, perceived economic benefits had a direct positive and significant impact towards attitudes to support LCTE. Attitude toward LCTE was also found to strongly influence the behavioral intention and mediate correlations between biospheric and altruistic values and intention to support LCTE. However, attitude failed to mediate the relationship between egoistic ideals and intention to support. The results show that the support for the transition to low-carbon tourism is mostly driven by moral ideals and collective concern, rather than personal self-interest. Therefore, governments and tourist industry stakeholders should establish communication strategies to emphasise the ecological, social and economic benefits of transitioning towards low-carbon tourism in order to attract public support, especially among Generation Z.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.35870/ijmsit.v6i2.7402first seen 2026-07-16 05:18:01
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