Cycling travel vlog characteristics and low-carbon tourism intention: The roles of destination image and environmental self-efficacy
自転車旅行Vlogの特性と低炭素観光意図：デスティネーションイメージと環境自己効力感の役割 (AI 翻訳)
Lu Tang, Weiwen Sun, Dongdong Zhang
🤖 gxceed AI 要約
日本語
本研究は、自転車旅行Vlogの特性（コンテンツ普及性、インタラクティブ性、娯楽性）が視聴者の低炭素旅行意図に与える影響を、S-O-R理論に基づき分析。中国のサイクリングVlogユーザー407名のデータをPLS-SEMで解析し、コンテンツ普及性とインタラクティブ性はデスティネーションイメージと環境自己効力感の両方を媒介するが、娯楽性はデスティネーションイメージのみに影響することを発見。低炭素観光促進には、デスティネーションの魅力向上と自己効力感の強化が重要と示唆。
English
This study examines how characteristics of cycling travel vlogs (content dissemination, interactivity, entertainment) influence viewers' low-carbon travel intention using the S-O-R framework. Analyzing data from 407 Chinese cycling vlog users with PLS-SEM, it finds that content dissemination and interactivity symmetrically affect both destination image and environmental self-efficacy, while entertainment only affects destination image. The results suggest promoting low-carbon tourism requires enhancing destination attractiveness and building capability beliefs.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本では観光振興と脱炭素の両立が課題。本研究成果は、観光地のブランディングと環境意識向上を結びつけるデジタル戦略に示唆を与える。ただし、データが中国ユーザーに限定されるため、日本人への適用には追加検証が必要。
In the global GX context
The study contributes to sustainable tourism literature by showing that vlog characteristics can shape low-carbon intentions through dual psychological pathways. It offers a framework for destination marketers and policymakers to leverage digital media for promoting low-carbon behaviors globally.
👥 読者別の含意
🔬研究者:Provides a theoretical model linking vlog characteristics to low-carbon intention through destination image and self-efficacy, testable in other contexts.
🏢実務担当者:Tourism marketers can use vlog content dissemination and interactivity to enhance destination image and visitors' self-efficacy, fostering low-carbon travel.
🏛政策担当者:Highlights the role of digital media in promoting low-carbon tourism; policies could support vlog campaigns that combine attractiveness with capability messaging.
📄 Abstract（原文）
Cycling travel vlogs—first-person video diaries of long-distance bicycle journeys—are emerging as influential content for sustainable tourism communication, yet how their characteristics shape users' low-carbon travel intention through dual psychological pathways remains unexplored. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study examines how three vlog characteristics (content dissemination, interactivity, and entertainment) influence low-carbon travel intention via destination image and environmental self-efficacy as dual mediators. Analyzing data from 407 Chinese cycling vlog users using Partial Least Squares Structural Equation Modeling (PLS-SEM), we obtain three key findings. First, content dissemination and interactivity symmetrically affect both mediators, while entertainment asymmetrically affects only destination image. Second, both mediators independently transmit vlog effects with comparable magnitudes. Third, a sequential chain emerges: destination image enhances self-efficacy, which in turn drives intention. These findings challenge the destination-centric tourism marketing paradigm, demonstrating that promoting low-carbon tourism requires simultaneously enhancing destination attractiveness and building capability beliefs—offering new theoretical and practical pathways for digital media-driven sustainable tourism.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1016/j.actpsy.2026.107381first seen 2026-07-09 05:15:35
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gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。