COMPETITIVE ADVANTAGES OF ENTERPRISES BASED ON SUSTAINABLE BUSINESS PRACTICES

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

🔬研究者:Provides a conceptual framework for studying the link between sustainability and competitive advantage, useful for further empirical work.

🏢実務担当者:Offers a strategic rationale for integrating ESG and digital tools to enhance competitiveness and risk management.

Introduction. In the latest economic model, enterprise competitive advantages increasingly depend on combining economic performance with environmental, social, and governance responsibility and the digital transformation of business processes. This issue is especially relevant because enterprises must remain competitive while adapting to unstable market conditions, resource constraints, and growing sustainability requirements. In this context, sustainable business practices help companies reduce risks, use resources more efficiently, and strengthen their long-term market positions. Methods. The methodological basis of the study includes systemic, comparative, and structural-logical analysis, as well as the generalization of scholarly approaches to sustainable development, digitalization, business continuity, and economic efficiency. Results. The study establishes that sustainable business practices are becoming an independent mechanism for creating added value and long-term competitive advantages. Their impact is manifested in lower operational and reputational risks, higher resource efficiency, stronger stakeholder trust, broader access to finance, and greater adaptability to crisis-driven change. The strongest effect is achieved through the combination of environmental, social, and governance responsibility with digital tools for monitoring, analytics, reporting, and risk control. The scientific novelty lies in the systematization of mechanisms for building competitive advantages through the integration of sustainable business practices at the strategic, organizational, operational, and analytical-digital levels of management. Discussion. The practical value of the results lies in their applicability to competitiveness strategies, risk management improvement, and enterprise adaptation to new regulatory requirements. Further research should focus on developing practical tools for assessing how sustainable business practices influence enterprise efficiency, risk reduction, and access to investment. It is also important to study how these practices can be adapted to the needs of Ukrainian enterprises operating under crisis and recovery conditions. Keywords: sustainable development, strategic management, enterprise competitiveness, resource efficiency, digitalization, corporate responsibility, business continuity.

• semanticscholar https://doi.org/10.36742/2410-0919-2026-1-4first seen 2026-07-01 05:46:58