GLOBAL STANDARDIZATION AND INTERNATIONAL CERTIFICATION AS THE BASIS OF THE COMPETITIVENESS MANAGEMENT SYSTEM OF AN INTERNATIONAL COMPANY

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

🔬研究者:Provides a conceptual framework linking standardization, certification, and ESG to corporate competitiveness.

🏢実務担当者:Highlights certification as both a license to operate and a marketing tool, useful for compliance and branding.

🏛政策担当者:Emphasizes the role of standards in shaping competitive dynamics, relevant for trade and industrial policy.

The article examines the transformative role of global standardization and international certification within the strategic management system of modern companies. It is substantiated that under contemporary conditions, traditional competitiveness factors are being superseded by a business's ability to integrate into global ecosystems through uniform standards of quality and trust. Standardization is viewed not merely as a technical regulation but as a strategic asset that enables the scaling of processes, mitigation of operational risks, and assurance of consistent product quality worldwide. Particular attention is paid to the challenges of implementing unified requirements. Critical barriers are identified, including the tension between global unification and local market adaptation, regulatory protectionism of national governments, and the technological divide that limits the capacity of subsidiaries in developing countries. The study emphasizes the rapid obsolescence of official ISO norms due to the swift advancement of artificial intelligence, necessitating the development of proactive corporate standards. The author demonstrates that certification serves as a mechanism for the practical verification of reputational capital. The distinction between mandatory certification as a «license to operate» and voluntary certification as a strategic marketing tool is revealed. Furthermore, the article outlines eight fundamental principles of quality management that form a self-regulating system of continuous improvement ranging from customer focus and evidence-based decision-making to the establishment of mutually beneficial supplier relationships. A significant focus is placed on the integration of ESG criteria and sustainability principles into corporate strategies, which serve as key markers of legitimacy in developed markets. The study concludes that transitioning from price-based rivalry to competition based on quality, ethics, and technological excellence is the primary pathway to long-term success. Consequently, for international companies, alignment with international standards remains a strategic imperative for enhancing global competitiveness.

• semanticscholar https://doi.org/10.32782/2312-7872.1.2026.16first seen 2026-07-16 06:39:34