韓国における低炭素農産物の採用と購買強度：健康訴求類型およびタンパク質消費との関連
Low-carbon agricultural product adoption and purchase intensity in South Korea: associations with health claim types and protein consumption (原題)
InKyu Lee, Kyounghee Kim, Junghoon Moon
🤖 gxceed AI 要約
日本語
韓国の1270世帯の消費者パネル（2022〜2024年）を用い、低炭素農産物認証の採用確率と購買強度を2段階モデルで分析した。持続可能性関連の訴求購買は採用・強度の双方に正の関連を示し、健康訴求では「削減型」が採用と正、「追加型」が負に関連した。卵タンパク質の頻繁な摂取は採用と正、植物性タンパク質は採用者間の購買強度とのみ正に関連した。
English
Using a 1,270-household South Korean consumer panel (2022–2024), this study applies a two-part model to estimate adoption probability and purchase intensity for low-carbon certified agricultural products. Sustainability-related claim purchasing is positively associated with both adoption and intensity; among health claims, reduction-focused claims correlate positively with adoption while addition-focused claims correlate negatively. Frequent egg protein consumption is linked to adoption, whereas plant-based protein relates positively only to intensity among adopters.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のGX文脈では、食品・農業分野の脱炭素ラベルや環境訴求表示の消費者受容を考える際の参照事例となる。有報・SSBJ開示とは直接の接点は薄いが、Scope 3上流の農産物調達や食品企業のサステナブル調達戦略を検討する実務者には示唆がある。
In the global GX context
This adds consumer-side evidence to the global debate on environmental labelling and green claims regulation (e.g., EU Green Claims Directive), showing how health and sustainability cues interact in food purchasing. It is relevant to Scope 3 upstream agricultural procurement and to disclosure of product-level sustainability attributes, though it does not engage TCFD/ISSB frameworks directly.
👥 読者別の含意
🔬研究者:低炭素認証の消費者受容における健康訴求とタンパク質消費の交互作用を定量化した実証として参照できる。
🏢実務担当者:食品・小売企業は、低炭素ラベルと健康訴求の組み合わせ方や植物性タンパク質訴求の設計に活用できる。
🏛政策担当者:低炭素農産物認証の普及策として、健康訴求表示との整合や消費者コミュニケーション設計を検討する材料になる。
📄 Abstract（原文）
Abstract Low-carbon agricultural certification has seen limited consumer adoption despite its promising role in mitigating climate change. This study identifies purchasing patterns associated with low-carbon agricultural product adoption and purchase intensity by analyzing claim-related purchasing and protein purchasing patterns. The analysis draws on consumer panel data from 1270 households collected by the Rural Development Administration of South Korea. The dataset encompasses grocery purchase transactions from 2022 to 2024. A two-part model was applied to separately estimate adoption probability and purchase intensity among adopters. The results show that sustainability-related claim purchasing was positively associated with both adoption and purchase intensity among adopters. Among health claims, reduction-focused claim purchasing was positively associated with adoption, whereas addition-focused claim purchasing was negatively associated with adoption. Frequent egg protein consumption was positively associated with low-carbon adoption, whereas plant-based protein consumption showed a positive association with intensity only among adopters. By disaggregating health claims into addition- and reduction-focused claims, this study demonstrates that health claim types are differentially associated with low-carbon product purchasing. Furthermore, the finding that habitual protein consumption patterns are associated with low-carbon certification engagement alongside external product cues offers targeted implications for marketers and policymakers seeking to expand the low-carbon agricultural product market.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.22434/ifamr.1551first seen 2026-10-30 04:55:52 · last seen 2026-11-04 04:52:49
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