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Investigating the Determinants of Renewable Energy Adoption: A Survey of Consumers’ Intention in Saudi Arabia

再生可能エネルギー導入の決定要因の調査：サウジアラビアにおける消費者の意図の調査 (AI 翻訳)

Emna Gatri

Sustainability📚 査読済 / ジャーナル2026-05-06#再生可能エネルギー
DOI: 10.3390/su18094589
原典: https://doi.org/10.3390/su18094589
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🤖 gxceed AI 要約

日本語

本研究は、計画的行動理論に基づき、サウジアラビアの家庭における再生可能エネルギー導入意図の要因を分析。300世帯への調査から、政府政策への認識、環境関心、認知度が態度を介して導入意図に影響し、特に政策認識の影響が強い。また、金銭的コスト認識が態度-意図間を負に調整することをPLS-SEMで実証。

English

This study analyzes household renewable energy adoption intentions in Saudi Arabia using a Theory of Planned Behavior framework. A survey of 300 households reveals that policy perception, environmental concern, and awareness positively influence attitudes, with policy perception having the strongest effect. Perceived financial cost negatively moderates the attitude-intention relationship, highlighting affordability barriers.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本の再生可能エネルギー普及政策（FIT/FIPなど）においても、消費者の制度認識やコスト負担感が導入意欲に与える影響は重要。本調査は、政策の信頼性と経済的アクセスの重要性を示唆しており、日本における家庭用再エネ導入促進策の設計に参考となる。

In the global GX context

The study contributes to global understanding of behavioral drivers for renewable energy adoption, particularly in policy-driven economies. It underscores the critical role of government policy perception and financial cost in shaping household intentions, offering insights for energy transition strategies worldwide.

👥 読者別の含意

🔬研究者:Provides empirical validation of TPB with moderating effects in a non-Western context, useful for cross-cultural energy behavior research.

🏢実務担当者:Highlights that clear policy communication and financial incentives are key to converting positive attitudes into adoption among households.

🏛政策担当者:Emphasizes the need for credible policies and affordable financing to accelerate residential renewable energy uptake.

📄 Abstract（原文）

The accelerating global transition toward sustainable energy necessitates a more profound comprehension of the behavioral and contextual determinants influencing household adoption intentions, particularly in policy-driven economies. This research analyses household renewable energy adoption in Saudi Arabia employing a Theory of Planned Behavior-informed, attitude-centric framework. Awareness, environmental concern, and perceptions of governmental policy are evaluated as contextual precursors of attitude, while perceived financial cost is conceptualized as a moderating constraint on the attitude–intention nexus. Data were amassed through a cross-sectional survey of 300 household decision-makers in Saudi Arabia and analyzed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The outcomes reveal that perceptions of governmental policy, environmental concern, and awareness are positively correlated with attitudes toward renewable energy, with policy perception demonstrating the most robust relationship. Attitude, in turn, is strongly correlated with adoption intention. Furthermore, perceived financial cost negatively moderates the attitude–intention relationship, indicating that financial apprehensions diminish the transference of favorable evaluations into adoption intentions. By situating the Theory of Planned Behavior within a policy-oriented energy framework, this study underscores the pivotal roles of institutional perception and affordability in shaping household renewable energy intentions through attitudinal mechanisms. The findings furnish practical insights for policymakers by accentuating the significance of policy credibility, financial accessibility, and targeted communication strategies aligned with Saudi Vision 2030’s sustainability objectives.

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