Carbon Footprint Reduction Strategy at Kompas Gramedia
コンパス・グラメディアにおけるカーボンフットプリント削減戦略 (AI 翻訳)
Asnil Bambani Amri, Eliana Sari, Ahman Sya, Dian Alfia Purwandari
🤖 gxceed AI 要約
日本語
インドネシアのメディア企業Kompas Gramediaを対象に、炭素排出削減戦略を分析。業務効率化、デジタル化、サステナビリティガバナンス、低炭素文化の統合が鍵であることを示す。メディア産業でのカーボンフットプリント管理の事例として新規性がある。
English
This case study of Indonesian media company Kompas Gramedia analyzes carbon footprint reduction strategies integrating operational efficiency, digitalization, sustainability governance, and low-carbon culture. It highlights the media sector's dual role as emitter and public awareness agent, offering a novel framework for non-manufacturing carbon management.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
In the global GX context
This paper fills a gap in carbon accounting literature by focusing on the media industry, a non-manufacturing sector often overlooked. It demonstrates how internal strategies and public education can reinforce corporate sustainability, relevant for global disclosure frameworks emphasizing stakeholder engagement.
👥 読者別の含意
🔬研究者:Provides a qualitative strategic management framework for carbon reduction in service sectors, with implications for GHG Protocol application outside traditional industries.
🏢実務担当者:Media companies can adopt KG Media's integrated approach of digitalization and sustainability culture to reduce operational carbon footprints.
🏛政策担当者:Policymakers in developing countries can consider targeted support for media sector decarbonization as part of national climate strategies.
📄 Abstract（原文）
Studies related to carbon emission reduction in business entities have been mostly conducted in the manufacturing, transportation, and energy sectors. Internal strategies for reducing carbon footprints in the media industry are still relatively limited, particularly in developing countries, including Indonesia. This research aims to analyze the carbon footprint reduction strategies formulated and implemented by Kompas Gramedia (KG) Media, an integrated media company, which positions media as a business focus that simultaneously acts as an emissions producer and an agent for shaping public awareness. The research employed a qualitative approach with a case study design. Data were obtained through in-depth interviews with strategic company actors, followed by analysis of policy documents and observations of operational practices. The analysis was conducted thematically, referring to Fred R. David's strategic management framework (strategy formulation, implementation, and evaluation) and linked to the concept of corporate sustainability and carbon footprint management based on the Greenhouse Gas Protocol. The results of this study indicate that the carbon footprint reduction strategy implemented at KG Media is not only oriented towards operational technical efficiency, but is integrated with the transformation of the media business model through digitalization, sustainability governance, and the formation of a low-carbon organizational culture. The novelty of this study lies in mapping carbon reduction strategies in the media industry as a non-manufacturing sector, as well as in the finding that the integration of internal strategies and media educational functions strengthens the effectiveness of corporate sustainability.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.59188/eduvest.v6i5.53136first seen 2026-06-18 05:32:59
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