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Sustainability Strategy of PT XYZ in Entering the Blue Ammonia Industry in Indonesia

PT XYZのインドネシアにおけるブルーアンモニア産業参入のサステナビリティ戦略 (AI 翻訳)

Muhammad Indra Zulmi, Nimmi Zulbainarni, B. Sartono

Journal of International Accounting, Taxation and Information Systems📚 査読済 / ジャーナル2026-01-07#CCUS
DOI: 10.70865/jiatis.v2i4.142
原典: https://doi.org/10.70865/jiatis.v2i4.142

🤖 gxceed AI 要約

日本語

本論文は、インドネシアの統合エネルギー企業PT XYZがブルーアンモニア産業に参入する際のサステナビリティ戦略を分析する。自然ガスとCCSを利用したブルーアンモニアは脱炭素の過渡的解決策として注目され、PT XYZは既存のアンモニアプラントを転換するが、CCSコストやガス価格変動などの課題に直面する。PESTLE、ファイブフォース、RBV、VRIO、SWOT、TOWS分析を用いて戦略代替案を策定し、投資リスク低減と高付加価値市場の確保を目指す。

English

This paper analyzes the sustainability strategy of PT XYZ, an Indonesian integrated energy company, in entering the blue ammonia industry. Blue ammonia, produced from natural gas with CCS, is a key transitional solution for decarbonization. The study uses PESTLE, Five Forces, RBV, VRIO, SWOT, and TOWS analyses to formulate strategic alternatives, addressing challenges like CCS costs, gas-price volatility, and financing. It provides a roadmap for de-risking investment, securing premium markets, and aligning with long-term decarbonization goals.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

本論文はインドネシアのブルーアンモニア事例を扱うが、日本企業がアンモニア供給源としてインドネシアに注目する中、実践的な参入戦略と課題が示されており、日本のエネルギー転換政策や火力発電でのアンモニア混焼計画にも示唆を与える。

In the global GX context

This case study of blue ammonia entry in Indonesia offers practical insights into CCS deployment, strategic planning, and financing challenges. For global GX practitioners, it illustrates how hard-to-abate sectors can use blue ammonia as a transition solution, highlighting the importance of integrated strategy and policy support.

👥 読者別の含意

🔬研究者:Provides a detailed strategic analysis framework for blue ammonia market entry, combining external and internal assessments.

🏢実務担当者:Offers actionable strategies for de-risking CCS investments, securing permits, and accessing premium markets.

🏛政策担当者:Highlights the need for supportive policies, blended finance, and anchor contracts to accelerate blue ammonia projects.

📄 Abstract(原文)

Blue ammonia is emerging as a critical transitional solution in the global energy transition, with market volumes projected to grow from 1.1 million tons in 2023 to 9.2 million tons by 2028, and Indonesia has positioned it as a key pillar of its net-zero strategy by 2060. This article analyses the sustainability strategy of PT XYZ, an Indonesian integrated energy and chemical company, in entering the blue ammonia industry. Produced from natural gas with carbon capture and storage (CCS), blue ammonia offers a decarbonisation pathway for hard-to-abate sectors. PT XYZ is converting an existing ammonia plant but faces challenges including CCS costs, gas-price volatility, financing needs, and stringent international standards. The study aims to (1) map external opportunities and threats, (2) assess PT XYZ's internal resources and capabilities, and (3) formulate sustainability-oriented strategic alternatives. A mixed-method approach combines PESTLE and Porter's Five Forces analyses with Resource-Based View and VRIO assessment, followed by SWOT and TOWS synthesis using document review, interviews, focus groups, and expert questionnaires. Findings shed light that PT XYZ operates in a supportive yet demanding environment, possessing strengths in HSE culture, gas procurement, CCS design, MRV readiness, and contract management, alongside gaps in equity gas, CCS agreements, blended finance, and anchor contracts. The resulting SO, WO, ST, and WT strategies provide a roadmap for de-risking investment, securing premium markets, and aligning with long-term decarbonisation goals.

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