ウェブトラッキングと広告のエネルギー・炭素フットプリント測定手法に関するスコーピングレビュー
A Scoping Review of Methods to Measure the Energy and Carbon Footprint of Web Tracking and Advertising (原題)
Nils Bonfils, Christoph Becker
🤖 gxceed AI 要約
日本語
本レビューは、ウェブトラッキングと広告のエネルギー・炭素フットプリント測定に関する既存研究を体系的に整理した。46件の初期候補から15件を選定し、広告ブロック、管理環境、広告再生、トラフィックフロー分析、文献推定の5つの方法論を特定した。ICTセクターの排出量増加が注目される中、広告技術エコシステムの環境会計の基礎を提供する。
English
This scoping review systematically organizes existing research on measuring the energy and carbon footprint of web tracking and advertising. From 46 initial candidates, 15 papers were selected, identifying five methodological approaches: ad blocking, controlled environment, ad replay, traffic flow analysis, and literature-derived estimation. As ICT sector emissions rise, it provides a foundation for environmental accounting of the ad tech ecosystem.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではICT分野の脱炭素化が進む中、広告技術の環境影響評価はまだ一般的ではない。本レビューは、今後の日本企業のデジタル広告における排出量算定や開示の基礎となり得る。
In the global GX context
Globally, as digital advertising grows, its carbon footprint is under scrutiny. This review offers a methodological foundation for companies and researchers to assess and disclose the environmental impact of ad tech, aligning with broader sustainability reporting trends.
👥 読者別の含意
🔬研究者:Provides a structured taxonomy of methods for measuring ad tech's carbon footprint, useful for further research.
🏢実務担当者:Offers a starting point for companies to assess the environmental impact of their digital advertising activities.
🏛政策担当者:Highlights the need for standardized measurement approaches in the ICT sector's environmental reporting.
📄 Abstract（原文）
The environmental impact of web tracking and advertising is increasingly receiving attention as the ICT sector's carbon footprint keeps rising. Yet the scholarship addressing this question remains scattered across disciplines and inconsistent in its terminology. This paper presents a scoping review of the literature on methods for measuring the energy and carbon footprint of web tracking and advertising. From an initial pool of 46 articles identified through a structured title-based search on Google Scholar, we arrived at a final corpus of 15 papers, from which we identified five distinct methodological approaches: ad blocking, controlled environment, replaying ads, traffic flow analysis, and literature-derived estimation. This review provides a structured overview of the current methodological landscape and a foundation for more comprehensive environmental accounting of the ad tech ecosystem.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.48550/arxiv.2608.19495first seen 2026-08-23 04:51:45
🔔 こうした論文の新着を逃したくない方は キーワードアラート に登録（無料・3キーワードまで）。
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。