Carbon footprint judgments in context: does surrounding context produce assimilation or contrast?
カーボンフットプリント判断における文脈効果：周囲の文脈は同化か対比を生むか？ (AI 翻訳)
Emil Skog, John E. Marsh, Patrik Sörqvist
🤖 gxceed AI 要約
日本語
本研究は、周囲の文脈（高炭素の黄色エコラベル、低炭素の緑ラベル）がカーボンフットプリントの推定に与える影響を検討。3つの実験の結果、文脈の方向に推定値が引き寄せられる同化効果が確認されたが、その効果の大きさは条件下で変動した。
English
Examining how surrounding context (high-carbon yellow vs. low-carbon green eco-labels) influences carbon footprint estimates. Three experiments found assimilation effects: estimates shifted toward context valence. Variability in integration suggests boundary conditions.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではカーボンフットプリント表示の普及が進む中、消費者の認知バイアスは実効性に影響する。本知見は表示デザインや情報提供方法の改善に示唆を与えるが、日本人被験者を含んでおらず、文化差の検証が望まれる。
In the global GX context
This behavioral study offers global relevance for carbon labeling policies (e.g., Japan's Carbon Footprint Program, EU's PEF). It highlights how contextual cues can bias consumer perception, important for designing effective carbon communication strategies.
👥 読者別の含意
🔬研究者:Carbon labeling and behavioral decision-making researchers can use this to design better experiments on context effects.
🏢実務担当者:Sustainability communication teams may leverage the assimilation effect to frame carbon information more effectively.
🏛政策担当者:Regulators designing carbon labeling schemes should consider context effects to avoid unintentional biases.
📄 Abstract（原文）
The effect of stimulus context on carbon footprint judgments was examined through two competing hypotheses: the assimilation hypothesis, which predicts estimates are drawn toward the surrounding context, and the contrast hypothesis, which predicts they are repelled from it. Participants judged centrally presented target items while exposed to a peripheral surrounding stimulus context that varied in both item number and carbon footprint valence – represented by coloured eco-labels (yellow for high carbon, green for low carbon, and grey for unspecified carbon). Across three experiments, judgments were influenced by the context, with estimates shifting toward the context valence: increasing in a yellow (high carbon) context and decreasing in a green (low carbon) context. These findings supported the assimilation hypothesis over the contrast hypothesis. However, there was some variability in how contextual information was integrated into judgments, and we investigated how assimilation/contrast effects can be influenced by manipulating perceived target-context commonality.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1080/20445911.2026.2705191first seen 2026-07-24 05:53:13
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