DIGITAL TRANSFORMATION AND GREEN FINANCE ADOPTION: MEDIATING ROLE OF CSR AND MODERATED BY PROJECT MANAGEMENT MATURITY
デジタルトランスフォーメーションとグリーンファイナンスの採用：CSRの媒介効果とプロジェクト管理成熟度の調整効果 (AI 翻訳)
null Maheen Ejaz, null Ghulam Mujtaba, null Dr. Muhammad Nabeel Ashraf, null Iftikhar Ahmed
🤖 gxceed AI 要約
日本語
本研究は、パキスタンの中小企業（SME）を対象に、デジタルトランスフォーメーションがグリーンファイナンス採用に与える影響を分析。CSRが媒介し、プロジェクト管理成熟度が負の調整効果を持つことを発見。動的ケイパビリティ理論に基づき、倫理的コミットメントと組織実行能力の重要性を実証した。
English
This study examines how digital transformation drives green finance adoption among SMEs in Pakistan, finding that CSR mediates the relationship and project management maturity negatively moderates it. Based on Dynamic Capabilities Theory, it highlights the role of ethical commitment and organizational execution capacity in green finance behavior.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではグリーンファイナンスの普及が進むが、中小企業の取り組みは遅れている。本論文はCSRとプロジェクト管理の視点から、日本企業がDXとグリーンファイナンスを連携させる際の示唆を提供する。
In the global GX context
This paper contributes to the global discourse on green finance adoption by integrating digital transformation, CSR, and project management maturity. It offers insights for emerging economies and complements existing literature focused on developed markets.
👥 読者別の含意
🔬研究者:Provides empirical evidence on the mediating role of CSR and moderating role of PMM in green finance adoption, extending Dynamic Capabilities Theory.
🏢実務担当者:Highlights the need to balance project management maturity with agility when implementing green finance initiatives.
🏛政策担当者:Suggests that policies promoting green finance should also support CSR and digital transformation among SMEs.
📄 Abstract（原文）
The transition toward environmentally sustainable financial systems has become a strategic imperative for organizations, particularly in emerging economies where climate vulnerabilities are high and institutional support is limited. This study examines how digital transformation drives green finance adoption among Small and Medium Enterprises (SMEs) in Pakistan, emphasizing the mediating role of Corporate Social Responsibility (CSR) and the moderating influence of Project Management Maturity (PMM). Guided by the Dynamic Capabilities Theory (DCT), the research posits that green finance adoption is not merely a technological outcome but a dynamic capability shaped by ethical commitment and organizational execution capacity. Adopting a quantitative, cross-sectional design, data were collected from 375 SME managers through structured questionnaires. Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 was employed to test the hypotheses. The results revealed a significant positive effect of digital transformation on green finance adoption, affirming the role of digital technologies in enhancing sustainability practices. CSR was found to mediate this relationship, illustrating that ethical and social responsibility practices are essential in translating digital capacities into green finance behaviors. PMM demonstrated a significant negative moderating effect, indicating that high levels of formalized project structures may limit the agility needed for effective green finance implementation. The study extends theoretical discourse by integrating digital, ethical, and managerial dimensions into a unified framework for understanding green finance behavior. Keywords: Digital Transformation, Green Finance Adoption, Corporate Social Responsibility, Project Management Maturity, Dynamic Capability Theory
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.64105/jbmr.04.03.463first seen 2026-05-05 19:07:03
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