Strategic Assessment of Low-Carbon MICE Practices at Green Economy Expo (GEE) 2024
グリーンエコノミー博覧会（GEE）2024における低炭素MICE実践の戦略的評価 (AI 翻訳)
Miranti Andreadi, Myrza Rahmanita, Sri Mariati, Nurbaeti
🤖 gxceed AI 要約
日本語
本研究はインドネシアのMICE産業における低炭素実践をGEE 2024を事例に評価した。参加者移動、会場エネルギー、水使用、廃棄物が主要排出源であり、Scope 3排出の未評価や単一プラスチック使用など課題を特定。MRV強化や調達・ガバナンス改善戦略をTOWS分析で提案した。
English
This study evaluates low-carbon practices in Indonesia's MICE industry using GEE 2024 as a case. It identifies participant mobility, venue energy, water, and waste as key emission sources, and highlights gaps like incomplete Scope 3 evaluation and single-use plastics. TOWS analysis proposes strategies for MRV strengthening, sustainable procurement, and governance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではMICE開催時の環境配慮が国際競争力に影響し、SSBJ開示やカーボンニュートラル宣言とも関連。本稿のMRV・Scope3評価の枠組みは、日本のイベント業界や自治体の脱炭素施策に示唆を与える。
In the global GX context
Globally, sustainable event management is gaining attention under ISSB and CSRD disclosure trends. This case from Indonesia offers a strategic model for developing economies, emphasizing MRV and Scope 3 accountability, which can inform international event sustainability standards.
👥 読者別の含意
🔬研究者:Provides a structured case study of MICE decarbonization with TOWS analysis, useful for sustainable event management research.
🏢実務担当者:Offers actionable strategies for event organizers to improve carbon measurement, procurement, and stakeholder governance.
🏛政策担当者:Highlights policy gaps in event sustainability and suggests MRV and incentive mechanisms for low-carbon MICE.
📄 Abstract（原文）
The Green Economy Expo 2024 (GEE 2024) promoted low-carbon practices within Indonesia’s MICE industry. However, systematic evaluation of these initiatives remains limited. This study examines the event’s carbon-related management practices, identifies internal and external strategic factors influencing sustainability performance, and formulates actionable improvement strategies. A descriptive single-case study design was employed using multi-source qualitative data, including direct observations, in-depth interviews, document analysis, and audiovisual records. To strengthen strategic assessment, a SWOT-based questionnaire was administered to 58 stakeholders, and the findings were synthesized into IFAS and EFAS matrices, followed by TOWS strategic formulation. Results indicate that participant mobility, venue energy consumption, water usage, and waste/material management were the dominant emission sources. Organizational strengths included the early establishment of a sustainability framework, development of operational standard operating procedures (SOPs), promotion of low-emission mobility, partnerships for waste sorting, and engagement of independent auditing. However, critical gaps were identified, including the absence of a verified final carbon report, incomplete post-event evaluation of Scope 3 emissions, continued reliance on single-use plastics, limited renewable energy integration, uneven staff capacity, passive sustainability education, and insufficient incentive mechanisms for stakeholders. The study proposes strengthening measurement, reporting, and verification (MRV) systems, advancing mobility and sustainable procurement interventions, and reinforcing vendor–sponsor governance structures through clear accountability and incentive frameworks. These findings contribute to the emerging discourse on sustainable event management in developing economies and provide a strategic model for advancing low-carbon transformation in Indonesia’s MICE sector.
🔗 Provenance — このレコードを発見したソース
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