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Low-carbon tourism resilience and destination loyalty: The roles of failure factors, communication quality, and tourist satisfaction

低炭素観光のレジリエンスと目的地ロイヤルティ：失敗要因、コミュニケーション品質、観光客満足度の役割 (AI 翻訳)

Warach Madhyamapurush

Sustainable Social Development📚 査読済 / ジャーナル2026-05-22#その他
DOI: 10.23812/ssd8570
原典: https://doi.org/10.23812/ssd8570

🤖 gxceed AI 要約

日本語

本研究はタイの主要観光地における低炭素観光のレジリエンスと観光客のロイヤルティに関するメカニズムを探る。構造方程式モデリングにより、低炭素実践、インフラのレジリエンス、コミュニケーション品質が観光客満足度に正の影響を与え、失敗認識は負の影響を与えることを示した。質的インタビューからはサービス失敗と環境の認識、低炭素適応、信頼構築のテーマが浮かび上がった。

English

This mixed-methods study examines low-carbon tourism resilience in Thailand. SEM results show that low-carbon practices, infrastructure resilience, and communication quality enhance tourist satisfaction, while perceived failures reduce satisfaction and destination loyalty. Qualitative interviews confirm themes of service failure, low-carbon adaptation, and trust-building via open communication.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本でも持続可能な観光政策（例えば、脱炭素型観光地の推進）が進められており、本論文の低炭素実践とレジリエンスの枠組みは参考になる。ただし、タイの事例に基づくため、日本の制度や文化に合わせた調整が必要。

In the global GX context

As tourism accounts for ~8% of global emissions, this paper contributes to understanding how low-carbon practices and resilience can foster tourist loyalty and satisfaction, key for sustainable tourism policy globally.

👥 読者別の含意

🔬研究者:GX researchers can draw lessons on integrating low-carbon practices into service quality frameworks in tourism.

🏢実務担当者:Tourism operators can use the findings to prioritize low-carbon infrastructure and communication strategies to build loyalty.

🏛政策担当者:Policymakers can consider resilience and low-carbon practices as drivers of tourist satisfaction in destination management.

📄 Abstract（原文）

<p>Sustainable tourism has emerged as an important approach in achieving a harmonious balance between economic development and environmental protection in destinations following low carbon development approaches. This study explores the working mechanism of resilient low carbon tourism destinations through exploring failure management, infrastructure resilience, low carbon practices, and communication quality at major destinations in Thailand, such as Bangkok, Phuket, and Chiang Mai. The study made use of an explanatory sequential mixed methods approach whereby quantitative data was first collected from 602 tourists and followed by an interpretative approach using semi-structured interviews conducted among 30 individuals. The results of structural equation modeling (SEM) analysis show that low carbon practices, infrastructure resilience, and communication quality positively affect tourist satisfaction, while perceived failure dimensions have an adverse impact on satisfaction and destination loyalty indirectly. In particular, the qualitative phase focused on providing explanations related to the findings of SEM analysis with special attention paid to tourist perception and experience of implemented strategies aimed at enhancing resilience and sustainability at tourist destinations. Thematic analysis of interview data allowed the emergence of several themes, including perceived failures of services and the environment, low carbon adaptation, infrastructure resilience, and open communication promoting trust and loyalty.</p>

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