航空CSRだけでは不十分なとき：乗客の旅行フットプリント・オフセット意欲をいかに高めるか
When Aviation <scp>CSR</scp> Efforts Are Not Enough: How Do We Inspire Airline Passengers to Offset Their Travel Footprints? (原題)
Eric Tchouamou Njoya, Michael Adu Kwarteng, Alex Ntsiful, Abderrahmane Sadou, Marina Efthymiou
🤖 gxceed AI 要約
日本語
航空旅客の自主的カーボンオフセット制度（VCOP）の利用率が低い問題に対し、規範活性化理論と保護動機理論を統合したモデルを構築。315サンプルのPLS-SEM分析により、CO2排出の結果認識が責任帰属と個人規範を高め、知覚された脆弱性・個人規範・知覚コストが参加意欲を強く規定することを示した。男性・若年層の参加意欲が高い傾向も確認され、航空会社のCSR実務への示唆を提示する。
English
This study builds an integrated model of norm activation and protection motivation theories to explain airline passengers' low uptake of voluntary carbon offset programs (VCOPs). Using 315 samples and PLS-SEM, it finds that awareness of CO2 consequences raises ascription of responsibility and personal norms, while perceived vulnerability, personal norms, and perceived cost strongly predict participation intention. Males and younger passengers show higher intention, offering CSR implications for airlines facing limited decarbonization progress.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
航空業界のScope 3排出削減は日本でも重要課題であり、旅客のオフセット参加促進は企業のカーボンクレジット調達や顧客エンゲージメント戦略に直結する。SSBJのScope 3開示やTCFD対応を進める日本企業にとって、消費者行動の実証知見はCSR施策の設計に有用。
In the global GX context
As aviation faces growing pressure under TCFD/ISSB Scope 3 disclosure and net-zero commitments, understanding consumer offset behavior helps airlines design credible transition strategies. The study adds empirical evidence on voluntary offset uptake, relevant to global debates on carbon credit integrity and corporate climate responsibility.
👥 読者別の含意
🔬研究者:消費者行動理論をScope 3オフセット参加に適用した実証モデルとして、今後の研究設計に活用できる。
🏢実務担当者:航空会社のCSR担当者は、オフセット制度の訴求メッセージやターゲティング（若年層・男性）に本知見を活かせる。
🏛政策担当者:自主的オフセットの普及には情報提供とコスト設計が鍵であり、政策インセンティブ設計の参考になる。
📄 Abstract（原文）
ABSTRACT Voluntary carbon offsetting programs (VCOPs) are available for airline passengers who want to take action and offset their scope 3 emissions. Yet, their uptake is very limited. In this study, we propose an integrated theoretical model involving the norm activation theory and protection motivation theory to understand airline passengers' intentions to participate in VCOPs. We test this model using 315 samples and advanced analytical techniques, including partial least squares structural equation modeling (PLS‐SEM), nonlinearity assessment, and multigroup analysis (MGA). The results show that awareness of the consequences of carbon dioxide emissions not only positively affects individuals' ascription of responsibility (ARB) but also affects their personal norms (PNM) for the environment. We also find that ARB and perceived severity (PSV) positively affect PNM, although PSV does not influence intention to participate in VCOP (INT). Further, although perceived vulnerability (PSB) does not affect PNM, it strongly predicts INT. Both PNM and perceived cost (PCC) strongly influence INT. The findings also suggest that males and young people were more likely to participate in VCOP than their female and older counterparts. Finally, our paper discusses the varied and important implications for corporate social responsibility research, particularly in the area of transportation and practice, especially given ongoing traffic growth and airlines' limited progress toward decarbonization.
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.1002/csr.70887first seen 2026-11-05 04:24:35 · last seen 2026-11-06 04:23:14
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