Strategies for carbon reduction and advertising investments in partially centralized supply chains.
部分集中型サプライチェーンにおける炭素削減と広告投資の戦略 (AI 翻訳)
Weisi Zhang, Jiahao Kong, Wei Zhao, Juanjuan Liu
🤖 gxceed AI 要約
日本語
キャップ・アンド・トレード政策下で、メーカーの炭素削減と小売業者のグリーン広告戦略を分析。炭素価格が高いほど削減が促進されるが、コストが高すぎると逆効果になる。費用分担比率の配分が協調の効果を左右することを示した。
English
This study analyzes carbon reduction and green advertising decisions in supply chains under cap-and-trade. Higher carbon prices generally increase emission reduction efforts, but above a threshold, further increases can reduce incentives. The effectiveness of coordination depends on how cost-sharing ratios are allocated between carbon reduction and advertising.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でも排出量取引の導入が議論されており、サプライチェーン全体での炭素削減協調は実務的示唆が大きい。特に、コストシェアリングの構造が協調成果を左右する点は、日本企業のサプライチェーン管理に応用可能。
In the global GX context
This paper contributes to global discussion on supply chain coordination under carbon pricing. The finding that higher carbon prices may backfire under high abatement costs is policy-relevant for regions with cap-and-trade systems (e.g., EU ETS, California). It also provides guidance on designing cost-sharing contracts to align incentives.
👥 読者別の含意
🔬研究者:Offers analytical insights on how carbon pricing and cost-sharing interact in supply chain coordination models.
🏢実務担当者:Provides guidance on structuring cost-sharing agreements between manufacturers and retailers to optimize carbon reduction and advertising investments.
🏛政策担当者:Highlights that carbon prices not only incentivize emission reductions but also affect supply chain dynamics, which should be considered in policy design.
📄 Abstract（原文）
Rising concerns about climate change and growing consumer awareness of environmental sustainability have accelerated the adoption of cap-and-trade policies worldwide. This study investigates how different supply chain operation models influence manufacturers' carbon reduction decisions and retailers' green advertising strategies. Our analysis reveals that higher carbon trading prices generally stimulate greater emission reduction efforts. However, when both the carbon price and the cost of emission reduction are sufficiently high, further increases in carbon prices may instead weaken firms' incentives to reduce emissions. We further find that increasing cost-sharing ratios alone does not necessarily improve coordination outcomes. Instead, the effectiveness of coordination depends critically on the structure of cost-sharing. The effectiveness of supply chain coordination hinges on strategic allocation of cost-sharing ratios, specifically, the RC model performs better when carbon reduction cost-sharing is low and advertising cost-sharing is high. When carbon reduction cost-sharing is high, the MC model is preferred under low advertising cost-sharing, whereas the DC model becomes more effective when advertising cost-sharing is high.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.1371/journal.pone.0351412first seen 2026-06-19 05:18:32
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