ESG Reporting in the Digital Era: Unveiling Public Sentiment and Engagement on YouTube
デジタル時代のESG報告：YouTubeにおける世論と関与の解明 (AI 翻訳)
Erokhin, D.
🤖 gxceed AI 要約
日本語
YouTube上のESG報告に関する553本の動画と5060件のコメントを分析。動画はESG報告を支持する傾向があるが、視聴者のコメントはグリーンウォッシングや政治化への懸念など多様な立場を示す。動画と視聴者の感情の相関は低く、外部要因の影響が示唆される。実用的な洞察を提供。
English
This study analyzes 553 YouTube videos and 5060 comments on ESG reporting. Videos mostly endorse ESG, but comments show skepticism and concerns about greenwashing and politicization. Low correlation between video and viewer sentiment highlights the need for robust frameworks and proactive stakeholder engagement.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でもESG報告のデジタル発信が増加しており、本研究成果は日本企業のSNSでの情報発信とステークホルダー対応に示唆を与える。特に統合報告書やSSBJ開示との連動が重要。
In the global GX context
As digital platforms become key for ESG communication, this paper provides empirical evidence of the gap between corporate messaging and public reception. Reinforces the need for ISSB and other frameworks to address credibility and engagement.
👥 読者別の含意
🔬研究者:Shows online sentiment analysis as a tool for ESG research, particularly for capturing real-time stakeholder feedback.
🏢実務担当者:Insights for monitoring stakeholder feedback on social media and adjusting ESG communication strategies accordingly.
🏛政策担当者:Implications for regulation of ESG communication and combating greenwashing through standardized frameworks.
📄 Abstract（原文）
This study examines how Environmental, Social, and Governance (ESG) reporting is communicated and perceived on YouTube. A dataset of 553 relevant videos and 5060 user comments was extracted on 2 April 2025 ranging between 2014 and 2025, and sentiment, topic, and stance analyses were applied to both transcripts and comments. The majority of video content strongly endorsed ESG reporting, emphasizing themes such as transparency, regulatory compliance, and financial performance. In contrast, viewer comments revealed diverse stances, including skepticism about methodological inconsistencies, accusations of greenwashing, and concerns over politicization. Notably, statistical analysis showed minimal correlation between video sentiment and audience sentiment, suggesting that user perceptions are shaped by factors beyond the tone of the videos themselves. These findings underscore the need for more rigorous ESG frameworks, enhanced standardization, and proactive stakeholder engagement strategies. The study highlights the value of online platforms for capturing stakeholder feedback in real time, offering practical insights for organizations and policymakers seeking to strengthen ESG disclosure and communication.
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.3390/su17157039first seen 2026-07-09 04:48:31
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