The easy way of participating in energy transition — Investigating the purchase intention for plug-in solar devices using an extended theory of consumption values
エネルギー転換への簡単な参加方法 — 拡張消費価値理論を用いたプラグイン太陽光発電装置の購入意向の調査 (AI 翻訳)
Katharina Rzepucha-Hlubek
🤖 gxceed AI 要約
日本語
本論文は、プラグイン太陽光発電装置（PSD）の購入意向を拡張消費価値理論を用いて調査した。環境価値と自給価値を追加した理論モデルにより、購入意向の分散の64.4%を説明できることを示した。特に機能的価格価値、条件的価値、認識的価値、社会的価値が購入意向に正の影響を与えることが明らかになった。これらの結果から、経営・政策・理論への示唆を議論している。
English
This study investigates purchase intention for plug-in solar devices (PSD) using an extended Theory of Consumption Values. By adding environmental and autarky values, the model explains 64.4% of variance. Functional price, conditional, epistemic, and social values positively influence intention. Implications for management, policy, and theory are discussed.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でも太陽光発電の普及が進む中、プラグイン型の簡易太陽光装置は規制面や市場での認知度が課題である。本研究成果は、消費者の購入動機を理解し、国内のエネルギー転換促進政策や企業のマーケティング戦略に示唆を与える。
In the global GX context
This paper provides insights into consumer adoption of small-scale solar, relevant for global energy transition policies targeting residential participation. The extended consumption values framework can inform marketing and subsidy design in various countries.
👥 読者別の含意
🔬研究者:Demonstrates an extension of the Theory of Consumption Values with environmental and autarky values for predicting green technology adoption.
🏢実務担当者:Offers actionable insights on which value dimensions (price, conditional, epistemic, social) to emphasize in marketing plug-in solar devices.
🏛政策担当者:Highlights the importance of conditional and epistemic values, suggesting that information campaigns and easy installation conditions can boost adoption.
📄 Abstract（原文）
Renewable energies, such as solar, are essential to combat climate change. Plug-in solar devices (PSD), a form of photovoltaic systems, provide a simple way for consumers to participate in the energy transition, as the devices are smaller and more affordable. However, there is still a need to understand, why consumers purchase those devices. We assume that the Theory of Consumption Values (TCV) might be useful to better understand consumers' purchasing behavior. To test this assumption, we conducted two studies. A qualitative study to test the suitability of the TCV and further determinants for a possible extension, leading to the theory being expanded with two additional values, namely environmental value and autarky value. To empirically test our modified theory, we secondly conducted a survey study ( n = 445). Using structural equation modeling, we found that 64.4% of the variance of the purchase intention toward PSD can be explained by our modified theory. In particular, our data showed that functional value price, conditional value, epistemic value, as well as social value have a positive influence on the purchase intention. Based on these results, several managerial, policy, and theoretical implications are discussed.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1016/j.erss.2026.104742first seen 2026-06-02 04:43:31 · last seen 2026-06-03 04:45:08
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