INFLUENCE OF GREEN MARKETING STRATEGIES ON CONSUMER ADOPTION OF RENEWABLE ENERGY PRODUCTS IN IMO STATE
イモ州における再生可能エネルギー製品の消費者採用に対するグリーンマーケティング戦略の影響 (AI 翻訳)
DR SHAIBU, OGWUCHE GABRIEL1*, DR MBAEGBU, R.E.V2, DR ECHETAMA. FORSTINA CHIOMA3, AMEH, OKPE4, V/REV DR CHIKEZIE IHEOMA5, ONYEWUENYI CHUKWUEMEKA KELECHI6, DR EMEM AKANINYENE SAMPSON7
🤖 gxceed AI 要約
日本語
ナイジェリア・イモ州でグリーンマーケティング戦略が再生可能エネルギー製品の消費者採用に与える影響を調査。250名へのアンケート分析の結果、グリーン広告やエコラベリングなどが採用に有意な正の影響を与えることが明らかになった。効果的なマーケティングが持続可能エネルギー開発に重要であると結論づけている。
English
This study examines how green marketing strategies influence consumer adoption of renewable energy products in Imo State, Nigeria. Survey data from 230 respondents show that practices like green advertising, eco-labeling, CSR, and product demonstrations have a strong positive relationship with adoption. The findings highlight the critical role of credible green marketing in supporting sustainable energy development in developing regions.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
本論文は直接日本市場を対象としていないが、日本企業が新興国で再エネ製品を展開する際のマーケティング戦略に示唆を与える。日本の再エネ導入促進政策（FIT/FIP）における消費者啓発の参考にもなり得る。
In the global GX context
This paper provides empirical evidence from a developing country on the effectiveness of green marketing for renewable energy adoption. Globally, it underscores the importance of consumer-facing strategies beyond technology deployment, relevant for policymakers and companies aiming to accelerate energy transitions in emerging markets.
👥 読者別の含意
🔬研究者:Offers empirical insights into green marketing's role in renewable energy adoption in a developing context.
🏢実務担当者:Provides guidance on effective green marketing tactics (e.g., eco-labeling, demonstrations) for renewable energy firms in emerging markets.
🏛政策担当者:Suggests that transparent marketing and consumer education policies can boost adoption alongside subsidies.
📄 Abstract（原文）
The adoption of renewable energy products in developing regions depends not only on technological availability but also on effective marketing strategies that shape consumer awareness and behaviour. In Imo State, Nigeria, green marketing has increasingly been used to promote renewable energy solutions such as solar panels, inverters, and energy-efficient appliances; however, adoption levels remain uneven. This study examined the influence of green marketing strategies on consumer adoption of renewable energy products in Imo State. A descriptive survey research design was adopted, and data were collected from 250 respondents, comprising consumers and stakeholders in the renewable energy sector, using a structured questionnaire titled Green Marketing Strategies and Consumer Adoption Questionnaire (GMSCAQ), out of which 230 were valid for analysis. The instrument yielded a reliability coefficient of 0.89. Data were analyzed using descriptive statistics and Spearman Rank Order Correlation Coefficient at a 0.05 level of significance. The findings revealed that green marketing strategies significantly influence consumer adoption of renewable energy products. Additionally, specific green marketing practices such as green advertising, eco-labeling, corporate social responsibility initiatives, and product demonstrations were found to have a strong positive relationship with consumer adoption. The study concludes that effective and credible green marketing strategies play a vital role in encouraging the adoption of renewable energy products and supporting sustainable energy development in Imo State. It recommends that renewable energy firms and government agencies strengthen transparent marketing practices, consumer education, and regulatory support to enhance adoption outcomes.
🔗 Provenance — このレコードを発見したソース
- Zenodo https://zenodo.org/records/21390150first seen 2026-07-17 04:15:02
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gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。