Sustainable adaptation in agriculture: exploring consumer support for low-carbon climate resilient crops
農業における持続可能な適応：低炭素で気候に強い作物に対する消費者の支持を探る (AI 翻訳)
Peter Tait, J. Owen Saunders, Jane Mullaney, Matthew Roskruge, Paul Rutherford
🤖 gxceed AI 要約
日本語
ニュージーランドを対象に、気候変動適応型作物（バナナ）に対する消費者の選好を選択実験で分析。有機・無農薬・カーボンゼロ認証への支払意思額を推定し、38%の消費者が環境配慮型製品に高い選好を示すことを発見。低炭素農業への需要が気候適応の推進力になりうることを示唆する。
English
Using a discrete choice experiment in New Zealand, this study examines consumer preferences for climate-adaptive bananas with low-carbon attributes. Latent class analysis reveals that 38% of consumers are willing to pay a premium for organic (+76%), spray-free (+33%), and carbon-zero (+23%) production. The findings suggest potential demand for differentiated domestic products that support sustainable adaptation.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でも気候変動による農業適応が課題であり、消費者の環境意識を踏まえた低炭素農産品の市場化が検討されている。本稿の消費者選好分析手法は、日本の有機・カーボンフットプリント表示政策への示唆を与える。
In the global GX context
As agricultural systems worldwide face climate pressures, this study provides evidence on consumer willingness to pay for low-carbon, climate-resilient crops. The findings support the viability of differentiated products with carbon-zero claims, relevant to global discussions on sustainable agriculture and carbon labeling.
👥 読者別の含意
🔬研究者:Provides consumer preference estimates for low-carbon agricultural attributes, useful for further modelling of sustainable adaptation pathways.
🏢実務担当者:Indicates potential market demand for differentiated low-carbon crop products, informing diversification strategies for agribusiness.
🏛政策担当者:Highlights consumer support for climate-adaptive and low-carbon agriculture, suggesting policy levers like carbon labeling to promote sustainable production.
📄 Abstract（原文）
Agricultural production systems around the globe are experiencing significant climate-driven pressures. As climate change effects intensify, agricultural adaptation must align with climate sustainability policy and consumers who are attentive to production that reduce supply-chain emissions. This study provides case-study evidence from New Zealand, where warming climatic conditions are driving exploration of alternative horticultural land uses such as bananas, and where consumer demand may influence whether such diversification pathways are commercially viable. We examine how preferences for cleaner production attributes shape banana demand using a discrete choice experiment of banana consumers designed to assess the effects of organic and spray-free production, carbon-zero claims, and local origin on consumer choices. A Latent Class Analysis identified preference heterogeneity finding 38% of consumers state willingness to pay for low environmental impact attributes: organic (+76%), spray-free (+33%) and carbon-zero (+23%), indicating potential demand for environmentally produced bananas aligned with a changing climate. The findings suggest that a differentiated domestic banana product could support sustainable production and climate-adaptive diversification but should be interpreted as case study stated-preference demand-side evidence rather than as an assessment of industry feasibility. Further evidence on production costs, supply-chain logistics, and revealed demand is needed before drawing stronger conclusions about commercial potential.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1080/00036846.2026.2709171first seen 2026-07-29 05:04:01
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