家計のカーボンフットプリント：需要側気候緩和のポテンシャル評価

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

🔬研究者:社会実践理論とSNSデータを組み合わせた需要側緩和の質的評価手法に関心がある研究者。

🏢実務担当者:家庭向け低炭素製品・サービスの普及戦略や消費者インサイトの設計に活用できる。

🏛政策担当者:住宅・交通分野の脱炭素政策において、インフラ・規範・能力の欠如を補う介入設計の必要性を示唆。

Climate policy focused primarily on the technological modernization of production has shown limited effectiveness in curbing greenhouse gas emissions. In this context, the scientific community has substantiated the need for a comprehensive approach that addresses not only production but also final consumption, which accounts for more than half of global emissions. Demandside solutions target the root causes of the carbon footprint: the transformation of social practices, consumption patterns, and the infrastructures that underpin them. They therefore offer a strategic shift from regulating technologies to changing everyday routines and systems of provision. Despite the significant contribution of households to global greenhouse gas emissions, the potential for reducing the carbon footprint through demand transformation in Russia remains understudied. This study aims to assess this potential qualitatively by analyzing the embeddedness of low-carbon social practices in Russian online discourse. The theoretical framework is based on a synthesis of social practice theory and socio-technical transitions theory. This approach makes it possible to view households as carriers of practices embedded in material and normative contexts. The empirical basis consists of a secondary analysis of a large dataset of approximately 190,000 posts from Russian environmental communities on VKontakte. The analysis identified 80 social practices and clustered them thematically. An integrative approach was applied, combining: (1) the identification of target practices for transformation in key sectors—housing, transport, food, and goods—based on international research; (2) the analytical categorization of discursive practices according to their constituent elements: materials, competences, and meanings; (3) qualitative mapping to assess the “readiness” of these practices for transformation. Readiness for transformation is highly uneven. Practices related to waste reduction, plant-based nutrition, and sharing demonstrate a high degree of embeddedness, with all the necessary elements in place. Significant “blind spots” remain in the housing and transport sectors, where the requisite meanings, competences, and infrastructural narratives are absent. To realize the potential for emissions reduction, policies should deliberately construct the missing elements of practices in these “blind spots” while supporting the scaling-up of already established niche lowcarbon practices.

• openalex https://doi.org/10.17323/1726-3247-2026-4-122-152first seen 2026-10-14 05:09:56