植物性代替肉に対する消費者認識と行動：インドネシア・ジャカルタ首都圏におけるケーススタディ
Consumer Perceptions and Behaviour Toward Plant-based Meat Analogues: A Case Study in Greater Jakarta, Indonesia (原題)
William William, Tina Nurkhoeriyati
🤖 gxceed AI 要約
日本語
ジャカルタ首都圏の消費者315名を対象に、植物性代替肉（PBMA）への認識と購買行動を経験別に分析した定量研究。未経験層は価格・食品新奇性恐怖・感覚的期待の低さに影響され、経験層は実際の感覚評価・知覚価値・ハラール認証への信頼で再購買を判断する。環境関心は両群に正の影響を与えるが、直接の消費経験と組み合わさると効果が強まる。
English
A survey of 315 consumers in Greater Jakarta analyses perceptions and behaviour toward plant-based meat analogues, distinguishing less-experienced from experienced consumers. Less-experienced buyers are driven by price, food neophobia and sensory expectations; experienced buyers rely on sensory evaluation, perceived value and halal-certification trust. Environmental concern helps both groups, more so with direct consumption experience.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のGX文脈では直接の接続は薄いが、代替タンパク質の消費者受容とハラール等の認証信頼は、食品企業のサステナブル調達・商品開発やScope 3削減戦略を検討する日本企業にとって示唆がある。
In the global GX context
Adds emerging-market consumer evidence to the alternative-protein literature, relevant to global food-system decarbonisation and Scope 3 supply-chain strategy, though it does not engage TCFD/ISSB disclosure frameworks directly.
👥 読者別の含意
🔬研究者:新興国における代替タンパク質の消費者受容と経験効果の実証データを提供する。
🏢実務担当者:価格・ハラール認証・試食機会を通じたPBMA市場開拓の示唆が得られる。
🏛政策担当者:代替タンパク質普及のための認証制度や消費者教育の設計に参考となる。
📄 Abstract（原文）
Increasing awareness of health, sustainability, and ethical consumption has accelerated the development of plant-based meat analogues (PBMAs) as alternative protein sources. Despite market growth, consumer acceptance of PBMAs remains heterogeneous, particularly in emerging markets such as Indonesia. This study aims to analyse consumer perceptions and behaviours toward PBMAs in the Greater Jakarta region by distinguishing between less-experienced consumers and experienced consumers. A quantitative approach was employed using a structured online survey administered to 315 respondents. Data were analysed using descriptive statistics, validity and reliability analyses, and multiple linear regression. The results indicate that less-experienced consumers are significantly influenced by perceived price, food neophobia, and limited sensory expectations, which negatively affect purchase and consumption intentions. In contrast, experienced consumers rely primarily on actual sensory evaluation, perceived value, and trust in halal certification when forming repurchase intentions. Environmental concern positively influences both consumer groups, although its effect is stronger when combined with direct consumption experience. Overall, consumption experience emerges as a critical determinant shaping perceptions, attitudes, and behavioural intentions toward PBMAs. These findings suggest that strategies emphasising sensory trials, transparent halal assurance, and value communication are essential to enhance consumer acceptance and support the sustainable development of plant-based meat products in Indonesia.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.1051/bioconf/202625301014first seen 2026-09-15 05:13:24 · last seen 2026-09-21 05:19:14
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