Consumer perceptions and behavior in driving electric vehicle adoption for climate change mitigation in India
インドにおける気候変動緩和のための電気自動車普及を促進する消費者の認識と行動 (AI 翻訳)
Ashish Kumar, Jeng Shiun Lim, Vijay Rathee, Preeti Mittal, Shubham Kakran
🤖 gxceed AI 要約
日本語
本研究は、インドにおける電気自動車（EV）購入意図に影響を与える要因をPESTELモデルを用いて分析した。513名の参加者を対象とした調査の結果、政治的・技術的・環境的・法的要因が強い影響を与える一方、経済的・社会的要因の影響は限定的であることが明らかになった。また、情報と個人の価値観が変数間の関係を強化し、地域分析では北部インド（特にウッタル・プラデーシュ州）が最も高い消費者満足度と販売台数を示した。
English
This study analyzes factors influencing EV purchase intention in India using the PESTEL model. A survey of 513 participants found that political, technological, environmental, and legal factors strongly influence adoption, while economic and social factors have minimal effect. Information and personal values moderate these relationships. Regional analysis shows northern India (Uttar Pradesh) has highest satisfaction and sales, with Karnataka and Tamil Nadu showing strong future potential.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
インドのEV市場は急速に成長しており、日本企業も参入を検討している。本論文は、インド消費者がEV購入時に重視する要因を明らかにしており、日本企業のマーケティング戦略や政策提言に示唆を与える。また、地域差の分析は、インドの州ごとの政策対応の重要性を示している。
In the global GX context
As emerging economies like India accelerate EV adoption, understanding consumer behavior is critical for global decarbonization. This study provides empirical evidence on regional and policy-driven differences in EV adoption, offering insights for multinational automakers and climate policymakers targeting developing markets.
👥 読者別の含意
🔬研究者:Provides empirical evidence on factors driving EV adoption in India using PESTEL framework.
🏢実務担当者:Insights into regional differences in consumer preferences can guide EV marketing and policy strategies in India.
🏛政策担当者:Highlights the importance of political, technological, and legal factors in shaping EV demand, relevant for India's FAME policy and state-level incentives.
📄 Abstract（原文）
Abstract Electric vehicles (EVs) have emerged as a promising solution to reduce air pollution and greenhouse gas emissions by limiting reliance on fossil fuels. EV (Electric Vehicle) adoption is an important area of study in India and offers insight into the factors that influence an individual's Intention to purchase an EV. This study uses the PESTEL model as the theoretical framework to analyse the factors that influence an individual's EV purchase intention, drawing on social comparison theory and examining zone-based policies. To measure these factors, a stratified random sampling method and an online and offline survey were used to collect data from 513 participants. Findings reveal that political, technological, environmental, and legal factors have a strong influence on the individual's Intention to adopt an EV, while economic and social factors have minimal effect. The effects of information and personal values strengthen the relationships between the individual variables and purchasing intention. The regional analysis indicates that northern India has the highest level of consumer satisfaction and produces the highest number of EV sales within the Uttar Pradesh region, while Karnataka and Tamil Nadu show strong future potential.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1007/s43621-026-03529-7first seen 2026-06-20 05:12:46
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