カーボンニュートラル・リビングラボ参加者の実践変化のメカニズム分析：計画的行動理論に着目して
An Analysis of Mechanisms underlying practice changes among participants in a carbon-neutrality living lab: Focusing on the Theory of Planned Behavior (原題)
Jee Eun Choi, J.B. Kim, Siwoo Baek, Junghee Sung
🤖 gxceed AI 要約
日本語
韓国・ソウルの大学が運営するカーボンニュートラル・リビングラボ（約2か月、参加者18名）を対象に、計画的行動理論（TPB）の態度・主観的規範・知覚行動制御の枠組みで実践変化のメカニズムを質的に分析した。参加者は脱炭素行動を負担な義務ではなく日常的な選択と捉えるようになり、ピアコメントや週次会合が相互監視と参照集団の形成を促した。一方、再利用カップ洗浄設備や分別制度、自転車インフラ等の構造的障壁が実践を制約し、デジタル上の定量的フィードバックが統制感と動機を高めた。行動変容は個人の態度・社会関係・インフラ・制度・フィードバックの相互作用で形成されると結論づける。
English
A qualitative case study of a two-month carbon-neutrality living lab at a Seoul university (18 participants) applies the Theory of Planned Behavior to explain practice change. Participants reframed carbon-neutral actions as manageable daily choices rather than moral burdens, with peer comments and weekly meetings fostering mutual monitoring and reference groups. Structural barriers (cup-washing facilities, waste-separation systems, bicycle infrastructure) constrained action, while digital quantitative feedback boosted perceived control and motivation. Behavior change emerges from interaction among attitudes, social ties, infrastructure, institutions, and feedback systems.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のGX文脈では、企業・自治体の脱炭素コミュニケーションや従業員・市民エンゲージメント設計に示唆を与える。SSBJ・有報の人的資本／社会関係資本の記述や、地域脱炭素（ゼロカーボンシティ）施策の行動変容設計に接続しうるが、開示制度への直接的含意は限定的。
In the global GX context
For global GX scholarship, this adds behavioral-mechanism evidence to the 'demand-side' of transition, complementing disclosure-centric frameworks (TCFD/ISSB/CSRD) that focus on corporate reporting. It highlights how living labs and digital feedback can operationalize just-transition and citizen-engagement dimensions increasingly referenced in transition finance and CSRD social disclosures.
👥 読者別の含意
🔬研究者:TPBを脱炭素リビングラボに適用した質的事例として、行動変容とインフラ・制度・フィードバックの相互作用を検証する枠組みを提供する。
🏢実務担当者:従業員・顧客・地域住民の脱炭素行動を促す際、ピア相互監視と定量的フィードバック、構造的障壁の除去が鍵になることを示す。
🏛政策担当者:市民参加型プログラムの設計において、インフラ整備・分別制度の明確化・情報提供が行動変容の制約条件である点を政策立案に反映すべき。
📄 Abstract（原文）
This study examines the mechanisms underlying practice changes among participants in a carbon-neutrality living lab, focusing on the Theory of Planned Behavior (TPB). Carbon neutrality requires not only policy and technological efforts but also sustained changes in citizens’ everyday practices. Therefore, this study conceptualizes the living lab as a participatory and experimental space in which participants attempt carbon-neutral actions, record their experiences, share feedback, and collectively identify support measures. A qualitative case study was conducted in a carbon-neutrality living lab jointly operated by a university in Seoul, South Korea. The program lasted approximately two months and involved 18 participants. Data were collected from Padlet-based practice records, comments, interaction data, and semi-structured interviews with nine participants. The data were analyzed through theory-driven thematic analysis using the three TPB components: attitude, subjective norm, and perceived behavioral control. The findings show that participants came to view carbon-neutral practices not as burdensome moral obligations but as manageable everyday choices. However, practices were sustained mainly when the perceived cost and inconvenience remained acceptable. Padlet records, peer comments, weekly meetings, and group discussions fostered mutual monitoring, encouragement, and the formation of reference groups. Participants also expanded their practical strategies through interaction with others. In terms of perceived behavioral control, structural barriers such as insufficient facilities for washing reusable cups, unclear waste-separation systems, limited bicycle infrastructure, and insufficient information on carbon reduction constrained practice. Quantitative feedback provided through digital platforms enhanced participants’ sense of control and motivation. This study suggests that carbon-neutral behavior change is shaped by the interaction of individual attitudes, social relationships, infrastructure, institutional conditions, and feedback systems.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.15531/ksccr.2026.17.4.855first seen 2026-09-12 05:02:07
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