Green Finance Continuance Behavior: The Role of Satisfaction, Social Supports, Environmental Consciousness, Green Bank Marketing Initiatives and Psychological Factors
グリーンファイナンス継続行動：満足度、社会的支援、環境意識、グリーンバンクマーケティング施策、心理的要因の役割 (AI 翻訳)
null Adireddy Sandeep Reddy, null Dr. Chokkamreddy Prakash
🤖 gxceed AI 要約
日本語
本研究は、グリーンファイナンスの継続利用行動に影響を与える要因を分析。顧客満足度、社会的支援、環境意識、グリーンバンクのマーケティング施策、心理的要因が継続行動に寄与することを示唆。持続可能な金融商品への顧客コミットメント強化に向けた実践的示唆を提供。
English
This study examines factors influencing continuance behavior in green finance, finding that customer satisfaction, social support, environmental consciousness, green bank marketing initiatives, and psychological factors play key roles. It offers practical insights for banks and policymakers to enhance customer commitment to sustainable financial products.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のグリーンファイナンス市場では、金融庁の「サステナブルファイナンス有識者会議」やグリーン投資促進策が進む中、消費者の継続利用行動の理解は重要。本論文は、銀行のマーケティング戦略や顧客エンゲージメント向上に示唆を与える。
In the global GX context
While green finance adoption is growing globally, ensuring sustained consumer use is critical for long-term environmental impact. This paper bridges behavioral theory with sustainable finance, offering insights for financial institutions and regulators aiming to deepen green product engagement beyond initial uptake.
👥 読者別の含意
🔬研究者:Provides a conceptual model linking satisfaction, social support, and psychological factors to green finance continuance, extending adoption literature.
🏢実務担当者:Highlights the importance of marketing initiatives and digital engagement in retaining green finance customers.
🏛政策担当者:Suggests that policies supporting green finance should also address consumer satisfaction and social encouragement to ensure long-term participation.
📄 Abstract（原文）
The transition toward sustainable development has highlighted the importance of green finance as a catalyst for channeling resources into environmentally responsible projects. While adoption of green financial products is on the rise, the challenge lies in ensuring consumer continuance behavior, which reflects sustained usage beyond initial adoption. This study investigates the role of customer satisfaction, social supports, environmental consciousness, green bank marketing initiatives, and psychological factors in shaping green finance continuance behavior. Drawing on behavioral and sustainability theories, the research develops a conceptual model that links service quality and satisfaction with loyalty, emphasizes the influence of social and environmental values, and integrates digital and psychological enablers as mediators of sustainable financial practices. The findings suggest that continuance behavior is not merely a function of awareness but is also reinforced by satisfaction with green services, social encouragement, digital engagement, and trust in marketing initiatives. This study contributes to the literature by bridging green finance adoption with consumer loyalty research and offers practical insights for banks, policymakers, and marketers in designing effective strategies to strengthen customer commitment to sustainable financial products.
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.48175/ijarsct-28729first seen 2026-05-05 19:06:59
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