Paying for carbon: CO₂-based pricing mechanisms and pro-environmental behavior in tourism
炭素への支払い：観光におけるCO₂ベースの価格設定メカニズムと環境配慮行動 (AI 翻訳)
Hakseung Shin, Agida Dosumbaeva, Seulgi Lee, Juhyun Kang
🤖 gxceed AI 要約
日本語
本研究は、観光業における炭素ベースの動的価格設定（グリーン資本主義）の効果を3つの実験で検証。割引よりも追加料金の方が環境配慮行動を促進し、請求書上で環境負担額を明確に分離することで効果が強化されることを示した。プロスペクト理論に基づき、財務メカニズムが利益と環境結果を一致させられることを実証。
English
This study examines carbon-based dynamic pricing in tourism as an example of green capitalism. Three experiments show that surcharges for higher emissions are more effective than discounts in promoting pro-environmental behavior, and that clearly separating environmental charges on the bill strengthens this effect. The findings provide empirical support for aligning profit motives with ecological outcomes.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本では観光業が重要な産業であり、カーボンプライシングや環境配慮型サービスの導入が進む中、本研究成果は料金設定の実践に示唆を与える。特にSSBJ開示やESG評価において、観光事業者の環境対策の効果的なコミュニケーション手法として活用可能。
In the global GX context
Globally, the tourism industry faces pressure to decarbonize. This paper offers behavioral insights for designing carbon pricing mechanisms that effectively encourage pro-environmental choices, relevant to practitioners and policymakers integrating carbon costs into consumer-facing pricing.
👥 読者別の含意
🔬研究者:Provides empirical evidence on the behavioral validity of green capitalism in tourism, advancing prospect theory in environmental contexts.
🏢実務担当者:Tourism operators can use the findings to design carbon-based pricing that effectively nudges guests toward lower-emission options.
📄 Abstract（原文）
The climate crisis necessitates transformative approaches in the tourism industry, which has disproportionately high environmental impacts. This study investigated carbon-based dynamic pricing as an example of green capitalism, evaluating its ability to encourage pro-environmental behavioral intentions. Across three experiments, carbon-based dynamic pricing increased pro-environmental behavioral intentions by making guests more sensitive to costs. The results also show that how prices are presented matters. Adding extra charges for higher emissions is more effective than offering discounts, and clearly separating environmental charges on the bill strengthens this effect. These findings offer initial empirical evidence supporting the behavioral validity of green capitalism in tourism, advancing prospect theory by demonstrating how financial mechanisms can align profit motives with ecological outcomes.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1016/j.annals.2026.104209first seen 2026-06-17 05:47:55 · last seen 2026-06-17 07:14:07
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