ブロックチェーン対応の生鮮Eコマースにおけるマルチ情報開示：経済的・環境的パフォーマンスを両立する管理
Blockchain-enabled multi-information disclosure in fresh E-commerce: management for balancing economic and environmental performance (原題)
Yingmei Jiang, Jinjin Mou, Xin Yang, Jinyu Wei
🤖 gxceed AI 要約
日本語
本論文は、ブロックチェーン技術（BT）を用いた生鮮Eコマースのサプライチェーンにおいて、品質・低炭素・環境属性の多次元情報開示が経済・環境パフォーマンスに与える影響をモデル化した。分散・統合意思決定の枠組みで価格・手数料・炭素削減・BT投資の最適戦略を導出し、開示の信頼性とレベルが利益と炭素削減感度に影響することを示した。部分的開示は統合の利点を弱め、BTのデータ維持費が開示の方向を左右する。
English
This paper models a two-echelon fresh e-commerce supply chain (supplier-platform) with blockchain technology (BT) for multi-dimensional disclosure of quality, low-carbon, and environmental attributes. Under decentralized/integrated decision frameworks, it derives optimal pricing, commission, carbon reduction, and BT investment strategies. Results show that full disclosure enhances integrated decision-making profits but raises prices, while partial disclosure weakens this advantage and reduces carbon reduction sensitivity. BT maintenance costs solely determine disclosure direction under integration.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本の生鮮Eコマース（例えば、楽天やAmazon Japanなど）では、産地・品質・環境情報の開示が消費者の信頼獲得に重要となっている。本論文はブロックチェーンによる開示が経済性と環境性能の両立にどのように寄与するかを理論的に示しており、日本企業のサプライチェーン透明性向上やSSBJ開示対応の戦略立案に示唆を与える。
In the global GX context
In global e-commerce, fresh produce platforms face increasing pressure to disclose quality and environmental information. This study provides a theoretical framework for using blockchain to balance economic performance with carbon reduction through strategic disclosure. The findings contribute to the literature on blockchain-enabled supply chain sustainability and offer insights for companies adopting TCFD/ISSB-aligned disclosure practices.
👥 読者別の含意
🔬研究者:The model offers a formal analysis of how blockchain-based disclosure interacts with supply chain power structures and carbon reduction, useful for extending to empirical or multi-tier settings.
🏢実務担当者:Platform and supplier managers can use the insights on disclosure levels and trust gaps to design blockchain-based information systems that balance profit and sustainability.
📄 抄録（日本語訳）
电子商务中，具有生态意识的消费者对生鲜农产品的关注已从单一的质量/安全转向质量、低碳和环境属性的复合维度。这提升了信息筛选难度和披露管理复杂性，而区块链技术（BT）为此类问题提供了突破。 我们在分散/集成决策框架下构建了一个两级供应链（供应商-平台）模型，构建了有无基于BT的披露的利润模型，以推导最优定价、佣金、碳减排和BT投资策略。 在任何权力结构下，信息披露动机由信息可信度和披露水平共同决定：完全披露增强了集成决策的利润优势，同时推高价格；部分披露削弱了这一优势并降低了碳减排敏感性；BT的单位数据维护成本仅影响集成决策中披露动机的方向；当披露前后信任差距显著时，平台比供应商表现出更强的披露意愿；在特定条件下，基于BT的集成在经济和环境绩效上优于分散决策。 本研究探讨了BT赋能的多信息披露如何影响生鲜电商的优化与管理，推进了BT在电商供应链中的扩展应用，并为在复杂情境中通过调整策略性信息披露来平衡可持续生鲜电商的经济与环境绩效提供了理论指导。
AI 翻訳（deepseek-v4-flash）。 正確を期す場合は下の原文を参照してください。
📄 Abstract（原文）
In e-commerce, eco-conscious consumers' focus on fresh produce has shifted from singular quality/safety to a composite dimension of quality, low-carbon and environmental attributes. This elevates information screening difficulty and disclosure management complexity, with blockchain technology (BT) offering a breakthrough for such issues. We model a two-echelon supply chain (supplier-platform) under decentralized/integrated decision frameworks, constructing profit models with/without BT-based disclosure to derive optimal pricing, commission, carbon reduction and BT investment strategies. Under any power structure, information disclosure motivation is jointly determined by information credibility and disclosure level: Full disclosure enhances the profit advantage of integrated decision-making while driving up prices; partial disclosure weakens this advantage and reduces carbon emission reduction sensitivity; BT's unit data maintenance cost solely influences the disclosure motivation's direction in integrated decision-making; platforms exhibit stronger disclosure willingness than suppliers when the pre- and post-disclosure trust gap is significant; and under specific conditions, BT-based integration outperforms decentralized decision-making in economic and environmental performance. This study explores how BT-enabled multi-information disclosure affects fresh e-commerce optimization and management, advances BT's expanded application in e-commerce supply chains and provides theoretical guidance for balancing economic and environmental performance in sustainable fresh e-commerce by adjusting strategic information disclosure in complex scenarios.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.1108/imds-07-2025-1004first seen 2026-06-23 06:13:55 · last seen 2026-09-22 05:10:13
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