The moderating role of ESG disclosure and board governance on the relationship between country-of-origin image and consumers’ willingness-to-pay of Chinese electric cars: A conceptual framework

中国製電気自動車に対する原産国イメージと消費者の支払意思額の関係におけるESG開示と取締役会ガバナンスの調整的役割：概念フレームワーク (AI 翻訳)

Alfredo Celentano, Michela Matarazzo

Corporate governance: Multidisciplinary research2026-01-01#EV・輸送Origin: Global対象セクター: automotive

原典: https://virtusinterpress.org/spip.php?action=telecharger&arg=14890&hash=9702670bdcda073e7be587dd9e0909eb475797b2

🤖 gxceed AI 要約

日本語

この概念研究は、中国製電気自動車（EV）が欧州市場で直面する原産国スティグマに対し、信頼性のあるESG開示と強固な取締役会ガバナンスが消費者の知覚品質と支払意思額を向上させるメカニズムを提唱する。また、欧州での現地生産（アップワード・オフショアリング）が開示の実効性を高める補完的戦略となることを指摘する。

English

This conceptual study proposes that credible ESG disclosure, under strong board governance, can attenuate the country-of-origin stigma faced by Chinese EV manufacturers in Europe, thereby enhancing perceived product quality and consumers' willingness-to-pay. It also highlights localization of production (upward offshoring) as a complementary strategy to make disclosed commitments observable.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本企業が中国EVメーカーと競合する場合、ESG開示の信頼性が消費者の購買判断に直接影響する点は示唆的。特に、欧州進出時にはSSBJ準拠の開示だけでなく、現地生産などの戦略と組み合わせることが重要となる。

In the global GX context

This paper highlights the importance of governance-backed ESG disclosure in overcoming consumer skepticism, relevant for global manufacturers seeking market access under ISSB and CSRD regimes. It connects disclosure credibility with strategic localization, a point relevant for transition finance and supply chain transparency.

👥 読者別の含意

🔬研究者:For GX researchers, this offers a conceptual bridge between ESG disclosure and consumer behavior in cross-border EV markets.

🏢実務担当者:Corporate sustainability teams at automotive exporters can use this to justify investments in board-level ESG oversight and localized production.

🏛政策担当者:Policymakers may note the role of governance in ensuring ESG disclosure credibility to counter greenwashing.

📄 Abstract（原文）

Chinese electric vehicle manufacturers entering Europe face a persistent country-of-origin (COO) stigma that can depress perceived product quality (PPQ) and willingness-to-pay (WTP) (Verlegh & Steenkamp, 1999). This conceptual study argues that credible environmental, social, and governance (ESG) disclosure, under robust board oversight, attenuates the symbolic distance between COO and European stakeholder expectations, thereby strengthening the COO, PPQ, WTP chain. We also consider “upward offshoring”, the localization of manufacturing and supply in the EU, as a governance-relevant strategic complement that makes disclosed commitments observable in practice (Pavlínek, 2018). In line with legitimacy and stakeholder perspectives, non-financial reporting operates ensure social acceptance when it is decision-useful and trustworthy. To curb skepticism and greenwashing concerns, disclosure credibility must be actively governed (Delmas & Burbano, 2011).

🔗 Provenance — このレコードを発見したソース

semanticscholar https://virtusinterpress.org/spip.php?action=telecharger&arg=14890&hash=9702670bdcda073e7be587dd9e0909eb475797b2first seen 2026-07-18 07:37:39

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gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。