Naturalness catalyzes public support for carbon dioxide removal and low-carbon energy technologies
自然性が二酸化炭素除去および低炭素エネルギー技術に対する公衆の支持を促進する (AI 翻訳)
Sarah Coffin, Shahzeen Z. Attari, Holly Jean Buck, Amanda R. Carrico, Yoel Inbar, Ezra M. Markowitz, Kaitlin T. Raimi, Jonathon P. Schuldt, Trisha Shrum, Leaf Van Boven
🤖 gxceed AI 要約
日本語
本論文は、自然性の知覚が二酸化炭素除去（CDR）および低炭素エネルギー技術への公衆支持に与える影響を調査した。米国での2つの研究により、技術が自然と認識されるとリスクが低く有益と評価され、支持が高まることが示された。特に自然界への介入を嫌う人々で効果が強く、政治的イデオロギーは影響しなかった。これらの知見は技術設計やコミュニケーション戦略に示唆を与える。
English
This paper examines how perceived naturalness shapes public support for carbon dioxide removal (CDR) and low-carbon energy technologies. Two US-based studies show that when technologies are perceived as natural, they gain more support due to lower perceived risk and higher perceived benefits. The effect is stronger among individuals averse to tampering with nature, while political ideology does not moderate it. These findings have implications for technology design and communication strategies to enhance public acceptance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のGX推進においても、炭素除去や低炭素技術に対する国民の受容性が重要である。本研究成果は、技術の「自然らしさ」を強調したコミュニケーションが有効である可能性を示唆し、SSBJ情報開示や企業のアウトリーチ活動にも応用できる。
In the global GX context
Public acceptance is a critical factor for large-scale deployment of CDR and low-carbon technologies globally. This study provides evidence that framing technologies as natural can enhance support, which is relevant for project developers and policymakers in the context of climate disclosure and transition finance discussions.
👥 読者別の含意
🔬研究者:Provides empirical evidence on how naturalness perception affects support for climate technologies, offering a behavioral foundation for technology acceptance models.
🏢実務担当者:Suggests that emphasizing naturalness in communications (e.g., comparing to natural processes) can increase public acceptance of CDR and low-carbon energy projects.
🏛政策担当者:Highlights the importance of public perception in technology deployment; naturalness framing can be integrated into public engagement strategies for climate policies.
📄 Abstract（原文）
Abstract Carbon dioxide removal and low-carbon energy technologies offer promising methods to reduce greenhouse gas emissions, yet widespread deployment depends on public support. Two studies in the United States examined how naturalness shapes public support for six carbon dioxide removal and four low-carbon energy technologies. To the degree that participants in Study 1 perceived technologies as more natural, they supported them more, judging them as less risky and frightening, and more beneficial. In an experimental manipulation in Study 2, participants who considered technologies analogized as natural supported them more, perceiving them as less risky, more beneficial, and more positive than when the same technologies were analogized as artificial. The effect of naturalness on support was especially large among those more averse to tampering with nature. Individual-level political ideology did not moderate the effect of naturalness. These findings advance research on public support for sustainability technology, informing design, investment, and communications.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1038/s43247-026-03829-wfirst seen 2026-07-22 04:59:20
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