SERVITISATION AND THE SCALING OF BUILDING RETROFIT IN EUROPE Business Model Innovation for the EU Renovation Wave
ヨーロッパにおける建物改修のサービス化と拡大：EU改修ウェーブのためのビジネスモデル革新 (AI 翻訳)
Lisa Kropacek, René Rohrbeck, Isobel Vernon-Avery, Martin Pauli, Martin Crook, Johanna Roeckl
🤖 gxceed AI 要約
日本語
欧州の建物部門はエネルギー関連排出の約40％を占め、深層改修が不可欠だが、年間改修率は1.2％と停滞している。本論文は、サービス化（servitisation）というビジネスモデル革新が、リスクの再配分、資本効率、デジタル活用などを通じて、改修市場の構造的ボトルネックを解消し、EU改修ウェーブの実現に貢献することを示す。実例としてDanfoss、ETAP、Enpal、Cristal Habitatを分析。
English
European buildings account for ~40% of energy-related emissions, yet the annual renovation rate is only 1.2%. This paper argues that servitisation as a business model innovation can unlock systemic bottlenecks by realigning incentives, lowering barriers, and creating shared infrastructure. Six value-creation mechanisms are identified through case studies of Danfoss, ETAP, Enpal, and Cristal Habitat.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でも建物の省エネ改修は重要課題であり、本論文のサービス化モデルは、日本における改修市場の活性化やZEH・ZEB目標達成への示唆を与える。特にESCO事業などの既存のビジネスモデルとの親和性が高く、政策立案の参考となる。
In the global GX context
This paper addresses a key challenge in the global energy transition: scaling building retrofits. The servitisation framework offers a replicable model for other regions, including Japan and North America, where renovation rates are similarly low. It contributes to the literature on business model innovation for decarbonization and provides policy-relevant insights for the EU Renovation Wave and beyond.
👥 読者別の含意
🔬研究者:Scholars studying business models for energy efficiency and market transformation will find the servitisation framework and value-creation mechanisms a novel contribution.
🏢実務担当者:Corporate sustainability and construction firms can use the case studies to explore service-based models for deep renovation, improving customer adoption and project economics.
🏛政策担当者:EU and national regulators can leverage the insights to design policies that incentivize integrated renovation services and remove barriers to scaling.
📄 Abstract（原文）
Europe's built environment accounts for approximately 40% of energy-related carbon emissions – and deep renovation of its existing building stock is the single most consequential lever for reducing them. Yet the annual renovation rate remains stagnant at 1.2%, less than half the 3% required to meet EU climate targets. Behind this number lies a deeper issue: a renovation market structurally ill-equipped to deliver at the speed, depth or scale the challenge demands. Fragmented supply chains, prohibitive upfront costs, misaligned incentives and the absence of trusted, accountable delivery have collectively suppressed demand for decades. This paper argues that servitisation – as a distinct mode of business model innovation – provides the commercial logic and incentive architecture needed to unlock the systemic bottlenecks that have constrained renovation at scale. Drawing on five core model components and real-world case studies including Danfoss, ETAP, Enpal and Cristal Habitat, we demonstrate how servitisation realigns economic incentives across the renovation value chain, lowers adoption barriers and creates the shared infrastructure required for market transformation. Through six value-creation mechanisms – spanning risk redistribution, capital efficiency, digital enablement and ecosystem coordination – we show how each contributes to catalytic, system-level change in the context of the EU Renovation Wave.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.2139/ssrn.6479818first seen 2026-05-05 22:22:49
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。