Designing Personal Carbon Accounts for Low-Carbon Consumption: Evidence from a Discrete Choice Experiment in Southwest China
低炭素消費のための個人炭素アカウントの設計：中国南西部における離散選択実験からのエビデンス (AI 翻訳)
Chengrun Lu, Jian Zhang, Xinyi Shen, Ying Zou, Xie Ling, Yue Zhan
🤖 gxceed AI 要約
日本語
本研究は、中国南西部の若年成人を対象に、個人炭素アカウントの設計属性に対する選好を離散選択実験により調査した。製品割引やランキングフィードバックはアカウントの魅力を高める一方、時間コストは低下させた。ブロックチェーンによるプライバシー保護ラベルは標準的な匿名化と比較して有意な平均的優位性は見られなかった。これらの知見は、若者向けの個人炭素アカウントは理解しやすく利用しやすいメリットと負担の少ないフィードバックを提供すべきことを示唆している。
English
This study uses a discrete choice experiment among 623 young adults in Southwest China to examine preferences for personal carbon account features. Product discounts and ranking feedback increased attractiveness, while time costs reduced it. Blockchain privacy labeling showed no significant advantage over standard anonymization. The results imply that youth-oriented carbon accounts should offer simple, redeemable benefits and low-effort feedback.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でもカーボンフットプリント表示や個人の脱炭素行動促進策が進む中、本論文は個人炭素アカウントの設計要素に対する消費者の選好を定量的に示しており、日本の実証実験や政策立案に示唆を与える。
In the global GX context
As personal carbon accounts gain traction globally as a tool for engaging individuals in decarbonization, this study offers concrete, experiment-based insights into which features drive adoption. These findings inform the design of consumer-facing carbon reduction programs worldwide.
👥 読者別の含意
🔬研究者:Provides discrete choice evidence on consumer preferences for personal carbon account features, useful for behavior and policy design research.
🏢実務担当者:Offers actionable insights for companies or governments designing carbon tracking apps or incentive programs for young consumers.
🏛政策担当者:Informs the design of personal carbon account schemes by highlighting that simple monetary incentives and ranking feedback are more effective than complex privacy labels.
📄 Abstract（原文）
Personal carbon accounts translate everyday low-carbon actions into records, feedback, and rewards, yet there is limited evidence on how users value specific design features. This study examines young adults’ preferences for five attributes of personal carbon accounts: tangible welfare incentives, non-material incentives, carbon-reduction rankings, privacy protection, and overall time cost. A discrete choice experiment was conducted with 623 valid respondents in the Sichuan-Chongqing region, and preferences were estimated using conditional logit, mixed logit, and latent class models. Product discounts and ranking feedback increased the relative attractiveness of an account scheme, whereas higher time costs reduced it. Financial credit benefits, personal honorary titles, and public-welfare contributions were less attractive than their respective baseline levels. Blockchain-labeled protection had no significant average advantage over standard anonymization, although responses to this label varied across respondents and latent classes. Preference heterogeneity was concentrated mainly in the valuation of welfare and non-material incentives. These findings suggest that youth-oriented personal carbon accounts should offer benefits that are easy to understand and redeem, provide visible but low-burden feedback, and explain data-protection arrangements in concrete terms.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.3390/su18157511first seen 2026-07-26 05:14:57
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