The Impact of Perceived Value, Social Norms, Destination Context and Psychological Ownership on Low-Carbon Tourism Behaviour in Chinese Rural Tourism
知覚価値、社会規範、観光地コンテキストおよび心理的所有権が中国農村観光における低炭素観光行動に与える影響 (AI 翻訳)
朱绿琴, Chonlavit Sutunyarak
🤖 gxceed AI 要約
日本語
本研究は中国農村観光地（安徽南部の西遞・宏村）における訪問者の低炭素観光行動の影響要因を調査。620の有効アンケートをもとにSEM分析を行い、低炭素観光地コンテキストが最も強い影響を持つことを確認。モデルは行動の分散の60.4%を説明する。
English
This study examines factors influencing low-carbon tourism behavior among visitors to Chinese rural destinations. Using SEM on 620 surveys from Xidi and Hongcun, finds that destination context, perceived value, social norms, and psychological ownership all positively affect low-carbon behavior, with context being the strongest. The model explains 60.4% of variance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でも観光分野の脱炭素化が進む中、訪問者の心理的要因（心理的所有権など）を考慮した施策が参考になる。ただし中国農村部の事例であり、日本の温泉地などの文脈にそのまま適用できるかはさらなる検討が必要。
In the global GX context
This paper adds to global GX literature on low-carbon behavior in tourism, highlighting the role of psychological ownership. For policymakers, it suggests that creating a low-carbon destination context is key. However, the Chinese rural context may limit direct applicability to other settings.
👥 読者別の含意
🔬研究者:Provides a validated model for low-carbon tourism behavior with strong explanatory power, useful for further studies on behavioral interventions.
🏢実務担当者:Tourism operators can leverage findings to design low-carbon environments and enhance visitors' psychological ownership.
🏛政策担当者:Governments should prioritize establishing low-carbon infrastructure in tourist destinations to foster sustainable behaviors.
📄 Abstract（原文）
This study aims to identify the factors influencing low-carbon tourism behaviour among visitors to China's rural tourism destinations; empirically examine the elements affecting such behaviour; and develop a model to promote low-carbon tourism behaviour among rural visitors and provide practical guidance for implementation. A questionnaire survey was conducted among visitors to the ancient villages of Xidi and Hongcun (a UNESCO World Heritage site) in southern Anhui Province. Empirical analysis was performed on 620 valid questionnaires collected. Through CFA and SEM, a model for low-carbon tourism behaviour was constructed and validated. Low-carbon tourism destination context, perceived value of low-carbon tourism, social norms, and psychological ownership all exerted positive influences on low-carbon tourism behaviour. Psychological ownership served as a mediating factor. Among these, the low-carbon tourism destination context emerged as the most significant influencing factor. The model explains 60.4% of the variance in the dependent variable of low-carbon tourism behaviour (R2 = 0.604), demonstrating excellent explanatory power. In the sustainable development of low-carbon rural tourism, governments, communities and tourism enterprises should establish comprehensive measures encompassing the creation of low-carbon environments in rural tourism destinations, enhancing travellers' perception of low-carbon tourism value, social norms and psychological ownership. Future research is recommended to expand case studies and explore other potential influencing factors.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.30564/re.v8i3.13086first seen 2026-06-06 04:58:19
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