An analytical and experimental study of the energy transition discourse on YouTube
YouTubeにおけるエネルギー転換言説の分析と実験的研究 (AI 翻訳)
Aleix Bassolas, Piero Birello, Julian Vicens
🤖 gxceed AI 要約
日本語
本研究はYouTube上のエネルギー転換関連動画を分析し、言語の形式性と視聴者エンゲージメントの関係を実験的に調査した。会話調の内容はより広い視聴者に届くが、学術的な内容は中盤以降の保持率が高い。若年層と女性が全般的に高いエンゲージメントを示す。
English
This study analyzes energy transition discourse on YouTube and experimentally tests how language formality affects engagement. Conversational content reaches broader audiences, but academic content retains viewers longer in later segments. Younger individuals and women show higher engagement overall, with women more interested in academic content.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではエネルギー転換に関する情報発信が活発だが、ソーシャルメディアでの効果的なコミュニケーション手法の研究は限られている。本研究成果は、日本の電力会社や政策機関がYouTube等で発信する際の参考になる。
In the global GX context
Globally, energy transition communication is crucial for public acceptance. This study provides empirical insights into how language style affects engagement on YouTube, relevant for any organization using social media for climate outreach.
👥 読者別の含意
🔬研究者:Provides experimental evidence on communication effectiveness in energy transition discourse, useful for scholars studying science communication.
🏢実務担当者:Social media managers can use findings on language formality to tailor content for different audience segments.
🏛政策担当者:Highlights the importance of conversational tone to reach broader audiences, informing public engagement strategies.
📄 Abstract（原文）
Energy production and management face significant political, economic, and environmental challenges. The rise in information consumption through social media can, under certain conditions, reduce the visibility and uptake of reliable knowledge, particularly in environments characterised by high information overload, algorithmic amplification, and low media literacy. This study examines the ideas discussed in the energy transition content on YouTube, assesses the most effective methods of communicating knowledge and information, and identifies the most engaged audiences. We examine videos related to the subject, analysing the themes discussed, the language used, and the emotions conveyed on YouTube, linking language formality to user engagement. To test the relationship experimentally, original content was uploaded to YouTube through two mirror channels containing the same material but using different levels of language formality. We conducted a systematic statistical analysis of engagement data collected from YouTube and the Google Ads platform. The YouTube engagement suggests that the conversational channel reaches a broader audience, although retention across video segments varies. While user retention was higher in the early segments for the conversational content, a higher retention in the mid to late sections of academic videos was found. Data from the Google Ads platform provided a deeper understanding of engagement across user profiles. Younger individuals and women show greater engagement regardless of language style, although women demonstrate relatively greater interest in the academic content.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1371/journal.pone.0352691first seen 2026-07-18 05:14:42
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