Moral and subjective norms as mediating factors in the relationship between environmental knowledge and positive attitudes toward green energy
環境知識とグリーンエネルギーへの肯定的態度との関係における調整要因としての道徳規範と主観的規範 (AI 翻訳)
Ingrid Iovana Burgos Espinoza, J. Alcaraz, Alfonso Jesús Gil López, José Roberto Díaz Reza
🤖 gxceed AI 要約
日本語
本研究はPLS-SEMを用い、メキシコの技術者・工学部学生を対象に、環境知識とグリーンエネルギーへの態度の関係における道徳規範と主観的規範の媒介効果を検証した。知識は態度に正の影響を与えるが、その関係は規範によって部分的に媒介され、知識単独では不十分で規範の強化が重要であることを示した。
English
This study uses PLS-SEM to examine how moral and subjective norms mediate the relationship between environmental knowledge and attitudes toward green energy, based on a survey of engineers and engineering students in Mexico. Results show that knowledge positively influences attitudes, but this effect is partially mediated by norms, highlighting that knowledge alone is insufficient without normative reinforcement.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
本論文はメキシコの産業技術者を対象としており、日本のGX文脈に直接応用できるものではない。しかし、日本企業が再生可能エネルギーへの従業員の意識向上を図る際、知識提供だけでなく規範的働きかけの重要性を示唆する点で参考になる。
In the global GX context
While based on a Mexican industrial context, this study offers global relevance by empirically demonstrating that normative factors (moral and subjective) mediate the knowledge-attitude link for green energy. This suggests that corporate sustainability strategies and policy interventions should integrate normative messaging with information campaigns to enhance green energy adoption.
👥 読者別の含意
🔬研究者:Provides empirical evidence on the mediating role of norms in environmental attitude formation, relevant for social science of energy transitions.
🏢実務担当者:Suggests that corporate sustainability programs should incorporate normative messaging alongside information campaigns to improve green energy acceptance among employees.
🏛政策担当者:Highlights the need for policies that foster social and moral norms around renewable energy, not just knowledge dissemination.
📄 Abstract（原文）
This study presents a partial least squares structural equation model (PLS‐SEM) to examine the relationship between environmental knowledge (ENK) and environmental attitudes (ENA) toward green energy, considering moral norms (MON) and subjective norms (SUN) as mediating variables. The model was validated using 511 responses to a questionnaire from engineering students and active engineers in the maquiladora industry in Ciudad Juárez, Mexico. The results show that environmental knowledge is positively associated with environmental attitudes toward green energy. However, this relationship is partially mediated by moral and subjective norms, indicating that the influence of knowledge on attitudes is strengthened when ethical obligations and perceived social expectations are taken into account. This finding highlights that environmental knowledge alone may be insufficient to foster favorable attitudes toward renewable energy unless normative mechanisms are also present. The significance of this research lies in empirically demonstrating the mediating role of moral and subjective norms in a technically and industrially oriented population. This context has received limited attention in prior studies. From a practical perspective, the findings suggest that educational and organizational initiatives aimed at promoting the adoption of green energy should simultaneously reinforce environmental knowledge and normative values to foster positive environmental attitudes effectively.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.1002/ep.70450first seen 2026-06-16 05:10:47
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