Sustainability-related opportunism in buyer–supplier relationships: a behavioral perspective on passive vs active forms and integrity-based trust
買い手と供給者の関係におけるサステナビリティ関連の機会主義:受動的形態と能動的形態、誠実性に基づく信頼に関する行動的視点 (AI 翻訳)
Anupama Prashar, Naman Agarwal
🤖 gxceed AI 要約
日本語
本研究は、サプライチェーンにおけるサステナビリティ基準の断片化が、買い手と供給者の間での機会主義的行動(能動的 vs 受動的)を生むメカニズムを行動的視点から分析。2つの実験から、能動的機会主義はより厳しく認識され、買い手の継続意図を低下させるが、受動的機会主義は当初許容されるが繰り返しにより悪影響が増大する。供給者の誠実性に基づく信頼がこれらの関係を間接的に媒介することを示す。
English
This study examines how sustainability-related supplier opportunism (active vs. passive) affects buyer responses, using a behavioral lens. Through two experiments, it finds that active opportunism is perceived as more severe and reduces buyers' continuation intentions, while passive opportunism is initially tolerated but its negative effects accumulate with repeated occurrences. Supplier integrity-based trust indirectly shapes these outcomes.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のGX文脈では、サプライチェーン全体でのサステナビリティ開示(例:SSBJ基準、人権デューデリジェンス)が進む中、本稿はグリーンウォッシュや機会主義的行動のリスク評価に行動的洞察を提供する。企業の調達部門やサステナビリティ担当者にとって、供給者評価プロセスに行動バイアスを織り込む重要性を示唆。
In the global GX context
In the global GX context, this paper contributes to the growing literature on greenwashing and supply chain due diligence by highlighting behavioral factors behind sustainability-related opportunism. It complements transaction cost economics approaches and offers insights for designing more effective sustainability standards and monitoring mechanisms, relevant to frameworks like ISSB and CSRD.
👥 読者別の含意
🔬研究者:Provides a behavioral perspective on supplier opportunism in sustainability contexts, moving beyond mainstream transaction cost economics and opening avenues for studying integrity-based trust as a buffer.
🏢実務担当者:Highlights that passive forms of non-compliance (e.g., selective reporting) can erode trust over time, urging procurement teams to monitor repeated patterns rather than single incidents.
🏛政策担当者:Suggests that policy design should account for behavioral dynamics, especially how repeated minor non-compliance can escalate, informing enforcement and disclosure requirements.
📄 Abstract(原文)
The evolving and fragmented nature of sustainability standards in supply chains (SCs) creates scope for opportunism in buyer–supplier relationships. This study aims to adopt a behavioral view to examine how active and passive forms of sustainability-related supplier opportunism influence buyers’ response following an initial occurrence. It also investigates how these effects evolve after repeated occurrences and how suppliers’ integrity-based trust indirectly shapes these responses. This study uses a multistudy sequential design. The first study uses a best-worst scaling (BWS) survey to evaluate the perceived severity of active and passive forms of supplier opportunism. The second study comprises two vignette-based experiments (Study 2a and b). The first experiment adopts a two-group between-subjects design and compares buyers’ responses to active vs passive forms of supplier opportunism and their tolerance for repeated opportunism. The second experiment was a 2 × 3 between-subjects design varying opportunism form (active vs passive) and opportunism occurrences (one, two or three) to test hypothesized relationships. The results of Study 1 show that active forms of sustainability-related supplier opportunism are perceived as more severe than passive forms. The first vignette experiment in study 2 provides evidence that, in sustainability-related contexts, buyers initially tolerate passive opportunism, but its negative effects increase as occurrences accumulate. The results of the second experiment further show that buyers’ intentions to continue are significantly lower in the active opportunism condition than in the passive opportunism condition. In addition, a significant interaction between opportunism form and occurrences indicates that the effect of opportunism form varies as the number of opportunism instances increases. The findings also show a significant indirect effect of supplier integrity-based trust on the relationship between opportunism form and continuation intentions. This study advances the behavioral supply chain management literature by providing an account of sustainability-related opportunism and its relational outcomes, moving beyond the dominant transaction cost economics view that underpins prior work.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.1108/scm-12-2025-1260first seen 2026-05-31 04:47:42 · last seen 2026-06-03 05:13:54
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