Rural consumer behavior toward solar power adoption during the sustainable energy transition in Vietnam
ベトナムにおける持続可能なエネルギー移行期の農村部消費者の太陽光発電導入行動 (AI 翻訳)
Pham Ngoc Huong Quynh, Nguyễn Thị Huyền, Trần Thị Kim Thanh, Srann Socheat, Nguyen Van Phuong
🤖 gxceed AI 要約
日本語
ベトナム農村部の世帯を対象に、太陽光発電（PV）導入意図を説明する拡張された計画的行動理論（TPB）モデルを実証的に検証した。404件のアンケートデータをSEMで分析し、態度が意図への媒介役割を果たすことを確認。環境関心と製品知識が態度の最も強い規定因であり、月々の自己負担額は負の影響を示した。耐久性は有意でなく、新興市場では即時便益が優先されることを示唆。政策設計や普及戦略への示唆を提供する。
English
This study empirically tests an extended Theory of Planned Behavior model to explain solar PV adoption intention among rural Vietnamese households. Using SEM on 404 survey responses, it confirms attitude's mediating role, with environmental concern and product knowledge as strongest drivers, while monthly out-of-pocket expenses negatively influence attitude. Durability was not significant, suggesting consumers prioritize immediate benefits. Findings inform policy design and outreach for rural energy transitions.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本のGX文脈では、途上国・新興国での再生可能エネルギー導入行動の理解は、日本の技術輸出やJCM等の国際協力に示唆を与える。国内の太陽光普及策や地域エネルギー政策にも参考になる。
In the global GX context
This study contributes to global understanding of behavioral drivers for renewable energy adoption in emerging markets, relevant for designing effective policies and outreach programs. It extends TPB with contextual variables, offering insights for energy transition strategies in similar developing regions.
👥 読者別の含意
🔬研究者:Provides empirical evidence on behavioral antecedents of solar adoption in rural Vietnam, extending TPB with contextual variables.
🏢実務担当者:Highlights key drivers (environmental concern, product knowledge) and barriers (cost) to design effective marketing and outreach for solar products.
🏛政策担当者:Informs policy design for promoting solar energy in rural areas, emphasizing the role of environmental awareness and cost reduction.
📄 Abstract（原文）
This study empirically tested an extended behavioral model to explain the intention to adopt solar photovoltaic (PV) technology among rural households in Vietnam. Building upon the Theory of Planned Behavior (TPB), the model introduces seven antecedent variables that influence consumers’ attitudes toward solar energy, including quality of life, monthly out-of-pocket expenses, durability, product knowledge, environmental concern, ecological lifestyle, and perceived benefits. The model hypothesizes that attitude serves as a mediator for intention. A quantitative design was employed, collecting data from 404 valid responses to interviews using structured questionnaires in three selected Vietnamese provinces (An Giang, Ninh Thuan, and Đak Lak). Structural Equation Modeling (SEM) was applied for hypothesis testing. Results confirm the pivotal mediating role of attitude in shaping solar adoption intention. Environmental concern and product knowledge emerged as the strongest drivers of attitude, though monthly out-of-pocket expenses showed a unique negative influence. Notably, durability did not significantly affect attitude, suggesting consumers prioritize immediate benefits in this emerging market. Theoretically, the study extends TPB by integrating relevant contextual variables. Practically, findings inform policy design, outreach strategies, and capacity-building to enhance solar uptake in underserved communities. This research offers timely insights into behavioral and contextual factors shaping rural energy transitions.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1007/s43621-026-04097-6first seen 2026-08-06 04:51:12
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