Understanding purchase decision for remanufactured laptops: A utility-based analysis of consumer preferences in an emerging economy
再生ノートパソコンの購入決定の理解：新興経済国における消費者の選好の効用ベース分析 (AI 翻訳)
Komang Nickita Sari, Maria Anityasari, T. T. Suhariyanto, Rindi Kusumawardani
🤖 gxceed AI 要約
日本語
本研究はインドネシアにおける再生ノートパソコンの購入決定要因を、MaxDiff離散選択実験と潜在クラス分析により分析した。機能性への期待が最優先され、環境意識の影響は限定的であることを示し、新興国でのリマニュファクチャリング促進には品質保証と認証が重要と示唆する。
English
Using a MaxDiff discrete choice experiment with 434 Indonesian students, this study analyzes consumer preferences for remanufactured laptops. Functionality expectation is the dominant driver, while environmental consciousness has weak effects, suggesting that quality assurance and certification are more effective than environmental appeals for promoting remanufactured electronics in emerging economies.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でもリマニュファクチャリングやサーキュラーエコノミーへの関心が高まっているが、新興国市場での消費者行動に関するエビデンスは限られる。本知見は、日本企業が東南アジアなどで再生製品を販売する際のマーケティング戦略に示唆を与える。
In the global GX context
The circular economy agenda globally hinges on consumer adoption of remanufactured products. This study provides empirical evidence from an emerging economy (Indonesia), highlighting that functional reliability matters more than environmental appeal, which challenges common assumptions in sustainable consumption literature.
👥 読者別の含意
🔬研究者:Provides a utility-based framework and latent class segmentation for remanufactured product adoption in emerging economies.
🏢実務担当者:Suggests that marketing strategies for remanufactured electronics should emphasize functionality and certification over environmental benefits.
🏛政策担当者:Indicates that policies promoting remanufacturing should focus on quality standards and consumer risk reduction rather than solely environmental messaging.
📄 Abstract（原文）
This study investigates the determinants of consumers’ purchase decisions for remanufactured laptops in Indonesia, where a limited understanding of remanufacturing continues to hinder adoption of the circular economy. Rather than examining purchase intention, the study model’s purchase decision as a trade-off-based decision process reflects consumers’ decision-making of remanufactured products. A MaxDiff (Best–Worst Scaling Case 1) discrete choice experiment was conducted involving 434 Indonesian undergraduate students. Preferences were modeled within a random utility theory framework using multinomial logit estimation via maximum likelihood, and consumer heterogeneity was subsequently examined through latent class analysis, revealing four distinct preference segments. The results show that the dominant driver of purchase decision is functionality expectation, followed by perceived consumer effectiveness and perceived safety, indicating that consumers prioritize performance assurance and risk reduction over environmental motivations. Environmental consciousness and social influence have weaker effects, indicating an attitude–behavior gap for sustainable consumption. Furthermore, the latent class analysis identified four heterogeneous consumer segments with varying valuation logics. This suggests practical implications for future strategies to increase the purchase decision of remanufactured electronics in emerging economies through knowledge creation about the customer perceptions, where a greater emphasis on functional reliability, certification, and transparent quality communication may prove more effective than traditional environmental appeals.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://e-jurnal.lppmunsera.org/index.php/JSMI/article/download/11890/4033first seen 2026-07-17 05:49:28
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