Green fuels and emerging business models for sustainable logistics: decoding innovation for the genesis of new supply chains
持続可能な物流のためのグリーン燃料と新興ビジネスモデル：新たなサプライチェーン創生に向けた革新の解読 (AI 翻訳)
Mauro Fracarolli Nunes, Camila Lee Park, José A. D. Machuca
🤖 gxceed AI 要約
日本語
バイオメタン生産を中心とした持続可能な物流のビジネスモデル革新を分析。米国でのシナリオ実験により、トラックメーカーが燃料販売業者よりもパートナーシップに積極的であること、サステナブルなプロジェクトへの参画が企業の評判向上につながることを示した。グリーン物流の拡大には行動面・評判面の考慮が重要と結論。
English
This study analyzes business model innovation for sustainable logistics centered on biomethane production. Using scenario-based experiments with 345 US professionals, it finds that truck manufacturers are more open to partnerships than fuel distributors, and that engaging in green projects yields reputational benefits. It highlights behavioral and reputational factors for scaling biomethane and reducing diesel use.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
本論文は米国を対象としているが、日本でもバイオメタン活用や物流の脱炭素化が進む中、事業モデル構築やパートナー選定における行動・評判の役割を示唆する点で参考になる。特に、サプライチェーン全体での環境投資の評判効果は、日本企業の統合報告書等での開示にも活用できる知見。
In the global GX context
This paper provides empirical evidence on the behavioral and reputational dynamics of forming green logistics partnerships, which is relevant globally as companies seek to decarbonize supply chains. It complements technical studies by highlighting trust and corporate image as barriers/enablers, which is often overlooked in transition finance and disclosure frameworks.
👥 読者別の含意
🔬研究者:Provides a behavioral perspective on sustainable business model innovation in green logistics, integrating social exchange and transition management theories.
🏢実務担当者:Offers insights for biomethane producers and logistics companies on partner selection and reputational benefits of green investments.
🏛政策担当者:Suggests that policies supporting green logistics should consider partnership dynamics and reputational incentives, not just technology or subsidies.
📄 Abstract（原文）
Anchored on social exchange theory/transition management theory and seeking to contribute to the study on sustainable business model innovation, the present investigation analyses the difficulties and opportunities faced by a company focused on biomethane production as it develops its supply chain. In that path, we address key issues linked to the structuration of a new and complex operation, including securing financing, accessing agricultural waste, distributing biomethane and manufacturing biomethane-powered trucks. Ultimately, the study aims to provide new and useful knowledge for the development of a more environmentally performant logistics at a business model level. Two factorial scenario-based behavioural experiments were conducted with a total sample of 345 respondents from the United States to evaluate professionals' openness to supporting a commercial biomethane project based on trust, attitude towards the firm and corporate image. We also assess potential reputational benefits for supply chain partners based on consumer perceptions on the same variables and purchase intention. Results indicate that the truck manufacturers group rated the biomethane company higher than the other groups, suggesting that they would be much more probable partners – in opposition to fuel distributors, who seem to remain less positive about the perspective partnership. Data also suggest that partnering with a company on a sustainable-oriented project has a positive reputational effect, as related benefits were found for the sugar mill, fuel distributor and truck manufacturer. This indicates that investing in green logistics can yield positive reputational impacts. The study anticipates some of the main challenges and potential upsides characteristic of ventures of this nature, offering valuable data for those interested in advancing green logistics through sustainable business model innovation. It highlights the importance of behavioural and reputational aspects in forming partnerships that can help scale biomethane production and reduce diesel use in transportation. This study is dedicated to understanding the development of a highly complex business model, linking innovation in sustainable logistics with the organisation of the means that enable its implementation. Although not an empirical case study per se, the fact that it is based on real developments bring the analysis closer to the situations faced by companies in practice. Outcomes add to the further comprehension of the dynamics of multi-stakeholder governance.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.1108/ijpdlm-06-2025-0328first seen 2026-05-15 21:13:01
🔔 こうした論文の新着を逃したくない方は キーワードアラート に登録（無料・3キーワードまで）。
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。