From Green Bonds to Green Reputation: A Conceptual Study on Sustainable Finance, Corporate Reputation, and Digital Branding with Global Lessons and Indian Perspectives
グリーンボンドからグリーンな評判へ：サステナブルファイナンス、企業評判、デジタルブランディングに関する概念的研究－グローバルな教訓とインドの視点 (AI 翻訳)
Dr. Rakesh Kumar Manjhi, Sonali Verma
🤖 gxceed AI 要約
日本語
本論文は、グリーンボンドの発行が企業の持続可能性へのコミットメントをシグナルとして伝え、デジタルブランディングを通じて評判向上に寄与する概念モデルを提示する。特にインドの文脈を交えつつ、グリーンボンドが単なる資金調達手段を超えて戦略的ツールであることを論じる。企業は金融イノベーションとデジタルコミュニケーションを組み合わせることで、信頼性のあるグリーンな評判を構築できると主張する。
English
This paper develops a conceptual model showing how green bond issuance signals corporate sustainability commitment and enhances reputation through digital branding. It discusses the strategic role of green bonds beyond financing, with global lessons and Indian perspectives. The authors argue that firms can build credible green reputations by combining financial innovation with digital communication.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではグリーンボンド市場が拡大しており、発行企業のブランディング戦略としての活用が注目される。本論文の概念枠組みは、日本の上場企業が投資家向けにグリーンボンドの意義を伝える際の参考となる。
In the global GX context
Green bonds are a key instrument in transition finance globally. This conceptual paper adds value by linking financial instruments to corporate reputation and digital branding, which is relevant for companies seeking to differentiate themselves in ESG-focused markets.
👥 読者別の含意
🔬研究者:Provides a conceptual framework for studying the intersection of green bonds, reputation, and digital branding.
🏢実務担当者:Offers insights on how to use green bonds not just for financing but as a branding tool to enhance sustainability credibility.
🏛政策担当者:Highlights the need for policies that support green bond transparency and retail investor access to broaden impact.
📄 Abstract（原文）
Abstract With the whole world becoming increasingly aware of the need for sustainability and protection of environmental resources, the financial sector is also developing instruments and investment models that apply the principles of sustainability. While green ETFs, green mutual funds, and other socially responsible investment schemes have gained momentum for equity-linked sustainable products, the debt-based instruments, like green bonds, remain relatively unexplored. Their limited accessibility and higher concentration among institutional rather than retail investors have been a contributing factor to this gap, which calls for a broader analysis in relation to their role in advancing corporate sustainability and shaping stakeholder perception. Green bonds represent not only financing instruments for sustainable projects but also strategic tools intended to signal the sustainability commitment of a firm. Properly communicated by means of digital branding, those initiatives reinforce the corporate credibility, reputation, and stakeholder trust. This paper develops a conceptual analysis of the interplay among green bond issuances, sustainability practices, financial positioning, digital branding, and green reputation, showing how financial innovation and digital communication together creates a credible green reputation. Keywords Green Bond, Green Reputation, Sustainable Finance, Digital Branding, Corporate Reputation
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.55041/isjem.imcd012first seen 2026-05-06 00:22:11
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。