Influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Perceived Risk on Generation Z’s Intention to Use Electric Vehicle Services in Ho Chi Minh City
態度、主観的規範、知覚行動制御、知覚リスクがホーチミン市のZ世代の電気自動車サービス利用意図に与える影響 (AI 翻訳)
Thi-Trang Tran, Quang-Khai Cao, Nguyen-Hoai-An Pham, Duong-Linh Nguyen
🤖 gxceed AI 要約
日本語
本研究は計画的行動理論を用いて、ベトナム・ホーチミン市のZ世代における電気自動車（EV）サービス利用意図の決定要因を調査した。324件の有効回答を分析した結果、態度、主観的規範、知覚行動制御は正の影響を与える一方、知覚リスクは負の影響を与えることが示された。知見はEVサービスのプロバイダーに実践的示唆を提供する。
English
This study applies the Theory of Planned Behavior to examine factors influencing Gen Z's intention to use electric vehicle services in Ho Chi Minh City, Vietnam. Analyzing 324 survey responses, it finds that attitude, subjective norms, and perceived behavioral control positively affect intention, while perceived risk has a negative effect. The findings provide practical insights for EV service providers to better engage young consumers and accelerate sustainable mobility.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではEV普及が進む中、ホーチミン市のZ世代を対象とした本知見は、東南アジア市場でのEVサービス展開や、日本の都市部での若年層向けマーケティング戦略に参考となる。SSBJや排出量削減目標との直接的な関連は薄いが、消費者の行動要因を理解することは普及策の設計に有用。
In the global GX context
This Vietnam-specific study adds to the global understanding of behavioral factors in EV adoption, particularly the role of perceived risk. While the context is different, the findings are relevant for EV service providers and policymakers in other emerging economies and cities. It contributes to the broader GX narrative on transport decarbonization by highlighting consumer-level barriers.
👥 読者別の含意
🔬研究者:This study extends TPB application to EV adoption in Vietnam; useful for cross-cultural comparisons and behavioral modeling.
🏢実務担当者:EV service providers can use the findings on attitude and risk to design targeted marketing for Gen Z.
🏛政策担当者:Policy interventions should address perceived risk to boost EV adoption among young users.
📄 Abstract（原文）
In the context of increasingly severe climate change, electric vehicle (EV) services have become a viable solution to reduce carbon emissions in large urban areas. Gen Z is considered a key target group in promoting the transition to green transportation. This study uses the Theory of Planned Behavior (TPB) to examine the factors influencing Gen Z's intention to use EV services in Ho Chi Minh City. With 324 valid survey responses analyzed using SPSS 22.0, the results show that Attitude, Subjective Norm, and Perceived Behavioral Control have positive effects. In contrast, Perceived Risk hurts intention to use EV services. This study not only contributes to expanding the application of TPB in the Vietnamese context but also highlights the distinct role of perceived risk in shaping behavioral intention, a role that has often been overlooked in prior domestic research. The findings provide practical implications for EV service providers and managers in designing strategies to effectively engage Gen Z and accelerate the shift toward sustainable mobility.
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.61602/jdi.2026.87.04first seen 2026-06-19 04:32:06 · last seen 2026-07-05 04:39:17
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