Health and environmental awareness as a catalyst for sustainable travel toward low-carbon intention among tourists’ wellness
健康と環境意識が観光客の低炭素旅行意図に与える影響 (AI 翻訳)
W. Madhyamapurush
🤖 gxceed AI 要約
日本語
本論文は、健康意識と環境配慮が低炭素旅行意図に与える影響を、タイのウェルネス観光客465名の調査データに基づき構造方程式モデリングで分析した。結果、健康意識は環境配慮と持続可能な旅行への態度を介して低炭素旅行意図に正の影響を与え、計画的行動理論の構成概念の中で態度が最も強い影響力を持つことが示された。
English
This study examines how health consciousness and environmental concern influence low-carbon travel intention among wellness tourists in Thailand. Using survey data from 465 respondents and structural equation modeling, it finds that health consciousness indirectly affects low-carbon intention through environmental concern and attitudes, with attitude being the strongest predictor among TPB constructs.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本の観光分野でも脱炭素化の動きが進む中、健康意識と環境意識の連動が低炭素行動を促進する知見は、観光事業者や自治体の施策立案に示唆を与える。ただし、タイの文脈に基づくため、日本の文化・制度への適用には追加検証が必要。
In the global GX context
This paper contributes to the global discourse on sustainable tourism by empirically linking health consciousness to low-carbon travel intentions. While focused on Thailand, its findings offer behavioral insights relevant for tourism decarbonization strategies in any market, including those under TCFD/ISSB-aligned disclosure frameworks.
👥 読者別の含意
🔬研究者:Provides a validated model of psychological determinants of low-carbon travel, useful for comparative studies in other countries.
🏢実務担当者:Suggests that marketing campaigns combining health and environmental messages can increase low-carbon travel uptake among wellness tourists.
🏛政策担当者:Indicates that policy interventions promoting health consciousness may indirectly reduce tourism-related carbon emissions.
📄 Abstract（原文）
BACKGROUND AND OBJECTIVES: Health consciousness has become an important factor in promoting sustainable travel behavior and encouraging low-carbon tourism among wellness tourists in Thailand. Increased awareness of personal health and environmental sustainability motivates tourists to adopt eco-friendly travel practices and reduce carbon emissions. The study objectives were to investigate the structural relationships between health consciousness, environmental concern, attitude, subjective norms, and perceived behavioural control, as well as their direct and indirect effects on ecologically responsible travel decisions.METHODS: Data were collected from 465 respondents using a structured questionnaire measuring health consciousness, environmental concern, attitudes toward sustainable travel, subjective norms, perceived behavioral control, and low-carbon travel intention. Statistical analysis, including confirmatory factor analysis, structural equation modelling, discriminant validity testing, and multiple regression analysis, was conducted using a statistical package for the social sciences version 26.FINDINGS: The results indicated that health consciousness significantly influenced environmental concern, attitudes toward sustainable travel, and low-carbon travel intention. Environmental concern positively affects sustainable travel attitudes and low-carbon travel intention. Among the theory of planned behavior constructs, attitude toward sustainable travel had the strongest influence on low-carbon travel intention, followed by perceived behavioral control and subjective norms. Mediation analysis confirmed that environmental concern and attitudes toward sustainable travel significantly mediated the relationship between health consciousness and low-carbon travel intention. The regression analysis explained 68 percent of the variance in low-carbon travel intention.CONCLUSION: The results of this study demonstrate that strengthening health consciousness, environmental concern, and positive behavioral attitudes can significantly increase low-carbon travel intention and support sustainable tourism development.
🔗 Provenance — このレコードを発見したソース
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