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Reframing Clean Beauty: Governance, Transparency, and Biodiversity-Related Practices in the Global Cosmetics Sector with Implications for Japan

クリーンビューティーの再定義：グローバル化粧品セクターにおけるガバナンス、透明性、生物多様性関連の実践と日本への示唆 (AI 翻訳)

Miyuki Nagai

Journal of Sustainabilityプレプリント2026-03-07#生物多様性Origin: Global
DOI: 10.55845/jos-2026-21104
原典: https://doi.org/10.55845/jos-2026-21104

🤖 gxceed AI 要約

日本語

本研究は、クリーンビューティーブランドの生物多様性に関する実践を評価する枠組みを開発し、国際ブランドと日本ブランド10社を比較した。結果、生物多様性パフォーマンスは天然成分の使用よりも、第三者認証や透明な報告などのガバナンス機構に依存することが明らかになった。日本ブランドは開示レベルが低く、標準化された生物多様性指標の必要性が示唆された。

English

This study develops a scoring framework to evaluate biodiversity practices of clean beauty brands, comparing 10 international and Japanese brands. Findings show that biodiversity performance depends more on governance mechanisms (e.g., third-party certifications, transparent reporting) than on natural ingredient use. Japanese brands lag in disclosure, highlighting the need for standardized biodiversity metrics.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本の化粧品業界における生物多様性開示の現状を評価し、国際基準との差を明らかにした。SSBJやESG情報開示の拡大に伴い、生物多様性指標の標準化は投資家対応でも重要となる。

In the global GX context

This paper provides a governance-oriented assessment of biodiversity disclosures in the cosmetics sector, relevant to the TNFD framework and ISSB's biodiversity-related disclosures. It underscores the role of transparency and certifications in natural capital management.

👥 読者別の含意

🔬研究者:Offers a pilot framework for assessing biodiversity practices in consumer goods, useful for further empirical work on supply-chain traceability.

🏢実務担当者:Highlights the importance of third-party certifications and transparent sourcing for biodiversity, guiding corporate disclosure strategies.

🏛政策担当者:Suggests that Japan should develop standardized biodiversity metrics and subsidies for SME certifications to align with global norms.

📄 Abstract（原文）

The rapid global expansion of clean beauty, which relies extensively on natural capital, raises questions about its environmental impact, particularly in relation to biodiversity conservation. While the industrial demand for natural ingredients continues to rise, empirical assessments linking clean beauty practices and biodiversity outcomes remain limited. This study presents an exploratory, governance-oriented assessment of biodiversity-related practices among clean beauty brands, based on publicly available disclosures. This study develops a quantitative scoring framework for evaluating 10 major international and Japanese clean beauty brands using a small-10 pilot design across five domains: (1) sustainable sourcing, (2) biodiversity conservation initiatives, (3) supply-chain traceability, (4) ESG disclosure, and (5) environmental innovation. Japan's comparison is institutionally motivated. The results indicate that biodiversity performance is determined less by the use of natural ingredients or market scale and more by governance mechanisms, such as structured sourcing programs, third-party certifications, and transparent reporting systems. International brands consistently outperform Japanese brands, reflecting stronger institutional environments and higher biodiversity literacy abroad. In contrast, domestic brands showed lower disclosure levels and greater performance variance, partly due to weaker national standards and limited public awareness of biodiversity issues. The findings suggest that clean beauty should be reframed not as a category defined by naturalness, but as a governance model that enables coexistence with nature. In addition to standardisation by industry organisations, policy implications include the need for standardised biodiversity metrics in Japan and potential governmental support, such as subsidies to help small- and medium-sized enterprises obtain internationally recognised sustainability certifications. Future research should integrate and evaluate industry standards and life-cycle assessment to assess biodiversity impacts in the cosmetics sector.

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