Short trips and climate change mitigation: can new mobility experiments trigger behavioural change?
短距離旅行と気候変動緩和：新しいモビリティ実験は行動変容を引き起こせるか？ (AI 翻訳)
Alice Wanner, Ulrike Pröbstl-Haider, Camilla Fischer, Helene Goiser, Claudia Bauer-Krösbacher
🤖 gxceed AI 要約
日本語
ウィーン都市圏の観光客5,544人を対象に離散選択実験を実施し、無料公共交通などの短期モビリティ実験が旅行者の交通手段選択を有意に変えることを示した。駐車料金などの供給側対策だけでは不十分で、需要と供給のマッチングが重要。観光分野の脱炭素行動変容への実践的示唆を提供。
English
A discrete choice experiment with 5,544 tourists in Vienna shows that short-term mobility experiments (e.g., free public transport on select days) can significantly shift travel mode choices. Parking fees alone are insufficient. Emphasizes aligning supply and demand for effective climate mitigation in tourism.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
オーストリア・ウィーンでの実証だが、日本の観光地や都市部の交通脱炭素にも応用可能。無料公共交通や駐車料金など、短期施策による行動変容の知見は日本版ナッジや観光地マネジメントに示唆を与える。
In the global GX context
Provides empirical evidence on mobility experiments (free public transport, parking fees) as climate mitigation tools in tourism. Adds to global scholarship on behavioral change and sustainable mobility, relevant for destinations seeking low-carbon travel.
👥 読者別の含意
🔬研究者:Behavioral interventions and supply-demand alignment in tourism transport.
🏢実務担当者:Ideas for short-term mobility offers to shift visitor mode choice.
🏛政策担当者:Evidence that carefully designed nudges can enable mitigation; parking fees alone insufficient.
📄 Abstract（原文）
Purpose One of the most important climate change mitigation measures in tourism is the decision on travel mode. To change this decision away from private vehicles requires both behavioural changes by visitors as well as new or improved alternative transportation offers. Design/methodology/approach To investigate behavioural change, this study applied a discrete choice experiment integrated into a survey which was distributed among tourists and daytrip guests from the metropolitan area around Vienna, Austria (n = 5,544). The study was strengthened through a survey among attraction managers (n = 21) and mobility providers (n = 10) in the metropolitan area of Vienna. Findings The survey demonstrates that mobility experiments, such as free public transportation on select days or for specific events, are likely to initiate significant changes in the decision-making of visitors and guests. Possible mitigation and adaptation strategies by providers, such as parking fees are not impactful enough to lead to climate change mitigation. Practical implications The study provides ideas and practical solutions to initiate behavioural change that can be transferred and tested in other destinations. Furthermore, matching supply and demand sides is a precondition to establish successful mitigation strategies. The findings illustrate the fact that carefully designed short-term offers open doors for effective mitigation in tourism. Originality/value This study combines the behavioural change theory with mobility experiments in tourism. The results advance knowledge on how to trigger behavioural change through unique, carefully designed nudges considering both the demand and supply side. The results show that new collaborations and new products are required to initiate behavioural change.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1108/jtf-07-2025-0178first seen 2026-07-31 05:23:02
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