Integrating Green Finance and Circular Marketing to Enhance Banking Sustainability
グリーンファイナンスと循環型マーケティングの統合による銀行の持続可能性向上 (AI 翻訳)
Mohammed Edan Bani Al-Khazraje
🤖 gxceed AI 要約
日本語
本論文は、銀行の持続可能性向上に向けて、グリーンファイナンスと循環型マーケティングの統合を理論的に検討。グリーンボンドや環境融資などの金融商品が、銀行の循環型ビジネスモデルを支え、企業評価や顧客信頼向上に寄与する可能性を指摘。一方で、循環型効果の測定や規制遵守などの課題も強調。
English
This paper theoretically examines integrating green finance and circular marketing to enhance banking sustainability. It argues that green financial instruments like green bonds and environmental loans support circular business models, improving bank reputation and stakeholder confidence. It also highlights challenges in measuring circular impact and regulatory compliance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本の銀行業界では、グリーンファイナンスの拡大が進む一方、循環型経済への対応はまだ初期段階。本論文の理論的枠組みは、今後の実務応用の方向性を示唆するものの、日本の具体的な規制や市場環境に即した議論ではない。
In the global GX context
Globally, green finance is mainstreaming, but circular marketing in banking is less explored. This paper offers a conceptual bridge, though lacks empirical grounding. It could inform sustainability strategy discussions for banks adopting ESG frameworks.
👥 読者別の含意
🔬研究者:Provides a conceptual integration that could be tested empirically in future studies.
🏢実務担当者:Offers a framework for banks to align green finance products with circular marketing strategies.
🏛政策担当者:Suggests potential regulatory support for circular economy metrics in banking.
📄 Abstract（原文）
The global banking sector is witnessing a growing trend towards integrating circular economy principles into its marketing strategies, in parallel with the adoption of green finance initiatives aimed at supporting environmentally friendly projects. Integrating green finance and circular marketing represents a new path to enhancing banking sustainability. Green finance not only supports the environmental transition but also contributes to redesigning the value chain within banks according to the principles of reuse, waste reduction and extending the life cycle of banking products and services. Green finance initiatives such as green bonds, environmental loans and financing linked to sustainable performance indicators stand out as tools that enhance banks' ability to implement circular marketing models focused on long term sustainable value. This integration contributes to improving corporate reputation, attracting environmentally conscious consumers and enhancing stakeholder confidence. However, this approach faces challenges in measuring circular impact, ensuring environmental credibility, and complying with regulatory standards. Theoretical findings confirm that integrating green finance with circular marketing presents a strategic opportunity for banks to enhance their competitiveness and establish a sustainable banking approach based on innovation and minimizing environmental impact.
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.61797/ijbfit.v3i2.642first seen 2026-05-14 21:20:03
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