Time-honored brand culture and corporate green innovation
老舗ブランド文化と企業のグリーンイノベーション (AI 翻訳)
Jinfang Tian, Zhihao Wang, Rui Xue, Huan Yang, Meihui Zhou
🤖 gxceed AI 要約
日本語
本研究は、中国の上場企業を対象に、老舗ブランド（THB）文化が企業のグリーンイノベーションに与える影響を実証分析した。2010～2019年のデータを用い、THB文化がグリーンイノベーションを促進することを発見。その効果は、社会的信頼が高い地域、競争の少ない業界、非家族経営、大規模企業、年長の会長が率いる企業で顕著であり、企業の評判、取引信用、組織の包摂性を通じて実現される。
English
This study examines the impact of time-honored brand (THB) culture on corporate green innovation using Chinese listed firms from 2010-2019. It finds that THB culture significantly promotes green innovation, with stronger effects in regions with higher social trust, less competitive industries, non-family-owned firms, large firms, and firms with older chairmen. The mechanism involves enhanced corporate reputation, trade credit, and organizational inclusiveness.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
中国の文脈に特化した研究であり、日本のGX政策やSSBJとの直接的な関連は薄い。ただし、企業文化がグリーンイノベーションに与える影響を示唆しており、日本企業のブランド価値とGXの連携を考える上で参考になる可能性がある。
In the global GX context
This paper contributes to the global GX literature by identifying an internal driver of green innovation—corporate culture—in a transition economy. While China-specific, it offers insights for international scholars studying the role of intangible assets (brand heritage) in sustainability transitions.
👥 読者別の含意
🔬研究者:Provides empirical evidence on how corporate culture (time-honored brand) drives green innovation, useful for scholars studying organizational drivers of sustainability.
🏢実務担当者:Suggests that leveraging brand heritage can enhance green innovation, offering a strategic angle for corporate sustainability teams.
📄 Abstract（原文）
Purpose This study aims to explore the influence of time-honored brand (THB) culture on corporate green transformation. Design/methodology/approach We manually collect data on THB culture from Chinese listed firms during the period of 2010–2019 to explore the relationship between THB culture and corporate green transition. To account for any potential endogenous issues, we conduct a series of robustness tests including difference-in-differences (DID) and PSM-DID analysis, as well as instrumental variable (IV) regression. Findings We find that THB culture significantly promotes corporate green innovation. Heterogeneity analysis indicates that this positive effect is more pronounced in firms located in regions with higher social trust, operating in less competitive industries, those that are non-family-owned, large-scale, and led by older chairmen. Further channel analysis shows that THB culture promotes corporate green innovation by enhancing corporate reputation, trade credit, and organizational inclusiveness. Originality/value The findings of this study identify an important internal driver of corporate green innovation and provide new insights into corporate green transformation and sustainable development in transition economy.
🔗 Provenance — このレコードを発見したソース
- openaire https://doi.org/10.1108/jal-03-2025-0116first seen 2026-05-05 19:07:17
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