Counter Accounts and Digital Advocacy: How Activists Enforce Platform Companies’ Environmental Accountability
カウンターアカウントとデジタルアドボカシー：活動家がプラットフォーム企業の環境アカウンタビリティをいかに強制するか (AI 翻訳)
Markus Ojala, Mervi Pantti
🤖 gxceed AI 要約
日本語
本論文は、気候活動家を企業環境アカウンタビリティの主要な推進力として位置づけ、カウンターアカウンティングとデジタルアドボカシーに焦点を当てる。2009年以降の環境NGOのキャンペーンを実証分析し、エネルギー消費・再生可能エネルギー移行、気候政策アドボカシー、化石燃料企業との協力、気候偽情報の4つの主要課題を特定する。プラットフォーム企業を対象とした活動の複雑性を考察する。
English
This paper theorizes climate activists as key drivers of corporate environmental accountability, focusing on counter-accounting and digital advocacy. An empirical study of ENGO campaigns since 2009 identifies four key issues: energy consumption/renewable transition, climate policy advocacy, fossil fuel cooperation, and climate disinformation. It concludes by discussing the complexities of platform-based activism.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本でも楽天やヤフー等のプラットフォーマーへの環境対応圧力が高まる中、本論文は活動家の手法を体系的に示しており、日本企業のESG対応や統合報告書作成において参考になる可能性がある。ただし、日本固有の制度（SSBJなど）との直接的な関連は薄い。
In the global GX context
This paper contributes to global GX scholarship by highlighting how non-corporate actors (activists) enforce accountability on platform companies, which are major energy consumers. It provides empirical evidence of counter-accounting practices that complement formal disclosure frameworks like TCFD and ISSB, and shows how activists push for transparency beyond regulatory requirements.
👥 読者別の含意
🔬研究者:Corporate accountability and climate activism scholars will find a novel empirical typology of activist practices targeting digital platforms.
🏢実務担当者:Sustainability teams at platform companies can use this to understand activist strategies and preemptively address key issues like renewable energy and disinformation.
🏛政策担当者:Regulators can learn how activists shape corporate behavior outside formal mechanisms, informing the design of disclosure mandates and oversight.
📄 Abstract（原文）
Abstract Platform companies have become targets for climate activism due to their environmental impact, high visibility and economic clout. This chapter theorises climate activists as key drivers of corporate environmental accountability and identifies counter-accounting and digital advocacy as prominent practices in these efforts. The authors posit that platform companies present a complex and challenging target for these practices, as climate activists rely heavily on the very platforms they criticise to gain visibility for their accountability claims. In this empirical study, the authors examine the use of counter accounts and digital advocacy by environmental non-governmental organisations (ENGOs) to hold platform companies accountable for climate damage. By examining ENGO campaigns since 2009, the authors identify four key issues that climate activists focus on in their accountability practices targeting platform companies: (i) energy consumption and transition to renewable energy, (ii) climate policy advocacy, (iii) cooperation with fossil fuel companies and (iv) climate disinformation. The authors conclude by discussing how these findings highlight the complexities involved in how climate activism approaches platforms.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1108/978-1-83662-172-020261009first seen 2026-05-05 08:05:15 · last seen 2026-05-05 19:14:31
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