Empowering Construction Projects for a Sustainable Future: Navigating Net‐Zero Carbon for Agenda 2050 Through Industry 5.0, Green Innovation, and Stakeholder Pressure

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🔬研究者:Provides a validated model linking Industry 5.0, green innovation, and stakeholder pressure to sustainable project success, useful for further empirical studies in construction and sustainability.

🏢実務担当者:Highlights the importance of adopting Industry 5.0 technologies and managing stakeholder pressure to achieve net-zero goals in construction projects.

🏛政策担当者:Offers evidence that stakeholder pressure and green innovation are key levers for promoting sustainable construction, informing policies for smart cities and SDG 11.

ABSTRACT Carbon dioxide (CO 2 ) remains the most significant contributor to climate change, with the construction sector among the major producers of greenhouse gas (GHG) emissions. Accordingly, the construction sector continues to face increasing stakeholder pressure to adopt underlying technologies and approaches of Industry 5.0, including artificial intelligence (AI), big data analytics (BDA), human‐centric approaches (HC), and sustainability for construction (SC) to address GHG emissions and foster smart, sustainable cities. However, despite this growing need, there is limited empirical evidence on how these Industry 5.0 enablers can be practically translated into sustainable project success (SPS), particularly in the construction contexts of emerging economies such as Pakistan. This gap limits both theoretical advancement and evidence‐based decision‐making for sustainable urban transformation. Against this backdrop, this study examines how Industry 5.0 enablers influence SPS through green innovation adoption (GIA) and stakeholder pressure (SP). Drawing on Resource‐Based View (RBV), Dynamic Capabilities Theory (DCT), and Stakeholder Theory (ST), a quantitative cross‐sectional survey of 522 construction professionals in Pakistan was analyzed using Partial Least Squares Structural Equation Modeling (PLS‐SEM). The results demonstrate that Industry 5.0 enablers significantly enhance SPS, with GIA as a mediator. Further, SP positively moderates the relationship between Industry 5.0 enablers and GIA, emphasizing the role of external legitimacy pressures. The significance of this study lies in providing empirical evidence from a developing‐country construction context and offering valuable insights for scholars, industry practitioners, and public policymakers seeking to foster sustainable and smart cities aligned with United Nations Sustainable Development Goal (SDG) 11 and Agenda 2050.

• crossref https://doi.org/10.1002/sd.71304first seen 2026-06-06 05:33:09