Crowdfunding of climate measures in agriculture: investigation of success factors in a real-life setting
農業における気候対策のクラウドファンディング：実環境での成功要因の調査 (AI 翻訳)
Pia Piroschka Otte, Natalia Mæhle, Rita Moseng Sivertsvik
🤖 gxceed AI 要約
日本語
本論文は、農業における温室効果ガス削減対策の資金調達手段としてクラウドファンディングの可能性を検討した。ノルウェーの農家2名を対象に実際のキャンペーンを実施し、成功したキャンペーンでは感情的なアピールと積極的な支援者とのコミュニケーションが重要であることを明らかにした。農業分野の気候対策へのクラウドファンディング適用は新規性が高く、実証研究として価値がある。
English
This paper examines crowdfunding as a financing tool for climate mitigation measures in agriculture. Two real-life crowdfunding campaigns with Norwegian farmers were conducted; the successful campaign raised 88% of its target with 82 backers, highlighting the importance of emotional appeal and active communication with backers. The study contributes to the underexplored topic of crowdfunding climate measures in agriculture, offering insights for innovative climate finance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本では農業分野のGX（グリーントランスフォーメーション）が注目されており、農林水産省もみどりの食料システム戦略を推進している。本論文のクラウドファンディング手法は、日本の農業者への新たな資金調達手段として参考になる可能性がある。ただし、ノルウェーの事例であり、日本の制度や文化への適用にはさらなる検討が必要。
In the global GX context
This paper contributes to the global discourse on innovative climate finance, particularly for agriculture, which is a hard-to-abate sector. Crowdfunding offers a decentralized approach to fund climate mitigation, aligning with transition finance principles. The findings on success factors (emotional appeal, communication) are relevant for designing crowdfunding campaigns in other regions and sectors.
👥 読者別の含意
🔬研究者:Provides empirical evidence on crowdfunding success factors for climate measures in agriculture, a novel area of study.
🏢実務担当者:Offers practical insights for farmers and agricultural organizations considering crowdfunding as a financing option for climate projects.
🏛政策担当者:Suggests that crowdfunding could complement existing support mechanisms for agricultural climate mitigation, though policy frameworks may need adaptation.
📄 Abstract（原文）
Purpose Promising climate mitigation practices are costly for farmers within the current regulatory, market and business frameworks. There is a need for innovative solutions that ensure that farmers are paid and supported for their efforts to reduce GHG emissions. Crowdfunding represents a novel approach with high potential. This article tests previously identified success factors for crowdfunding in a study of two sustainable crowdfunding campaigns in Norwegian agriculture in a real-life setting. Design/methodology/approach We designed real-life crowdfunding campaigns with two Norwegian farmers and carried out semi-structured interviews with them and their backers to discuss their experiences with crowdfunding. We also analysed both campaign descriptions. Findings One of the crowdfunding campaigns was unsuccessful with no backers, while the other one collected 88 per cent of the targeted amount with 82 backers. The farmer of the successful campaign communicated actively with backers and showed a strong emotional appeal in the campaign description. Originality/value This study contributes to testing previously identified success factors for sustainable crowdfunding and crowdfunding of climate measures in agriculture in real-life settings. Furthermore, the study contributes to the under-investigated topic of crowdfunding climate measures in agriculture, which is a potential innovative approach for reducing GHG emissions and increasing uptake of climate mitigation measures.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1108/bjm-05-2025-0400first seen 2026-05-05 19:12:21
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。