Digital Communication Strategies for Enhancing Corporate Sustainability: A Strategic Framework for Digital Business Transformation
企業の持続可能性を高めるためのデジタルコミュニケーション戦略：デジタルビジネス変革のための戦略的フレームワーク (AI 翻訳)
Setiyo Hayati, Isti Budhi Setiawati, D. Suryadi, L.M. Novrianto
🤖 gxceed AI 要約
日本語
本研究は、デジタルビジネス変革における企業の持続可能性向上に寄与するデジタルコミュニケーション戦略を定性的に検討した。図書館研究アプローチによる文献レビューから、デジタル透明性とサステナビリティ開示、ステークホルダーエンゲージメント、戦略的整合性、データ駆動型AIコミュニケーション、企業レピュテーション構築の5つの柱を特定した。
English
This study qualitatively examines how digital communication strategies enhance corporate sustainability in digital business transformation. Through library research, it identifies five pillars: digital transparency and sustainability disclosure, stakeholder engagement, strategic alignment, data-driven AI communication, and corporate reputation building.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
本論文はデジタルコミュニケーションとESG開示の関連を示唆しており、日本企業がSSBJや有価証券報告書での非財務情報開示を強化する上で参考となる。ただし、脱炭素に特化した内容ではない。
In the global GX context
This paper provides a strategic framework linking digital communication to corporate sustainability, relevant for global ESG disclosure trends such as TCFD, ISSB, and CSRD, though not focused on climate-specific metrics.
👥 読者別の含意
🔬研究者:Offers an integrated framework connecting digital communication and sustainability for future empirical testing.
🏢実務担当者:Provides actionable pillars for designing digital communication strategies that support sustainability goals.
📄 Abstract（原文）
Corporate sustainability has become a strategic priority for organizations operating in an increasingly digitalized business environment. Alongside this shift, digital communication has evolved into a critical managerial function that enables corporations to communicate sustainability values, enhance transparency, and engage diverse stakeholders. This study aims to examine how digital communication strategies contribute to enhancing corporate sustainability within the context of digital business transformation. Employing a qualitative research design with a library research approach, this study synthesizes relevant literature from peer-reviewed journals, academic books, and reputable institutional reports related to digital communication, sustainability, ESG, and digital business strategy. The collected data were analyzed thematically to identify key strategic dimensions linking digital communication with sustainable corporate practices. The findings reveal five main pillars of effective digital communication strategies for corporate sustainability: digital transparency and sustainability disclosure, stakeholder engagement through digital platforms, strategic alignment between sustainability and digital business objectives, data-driven and AI-enabled sustainability communication, and corporate reputation building as a source of competitive advantage. These dimensions demonstrate that digital communication functions not merely as a supportive tool, but as a strategic enabler of sustainable value creation. This study contributes to the literature by offering an integrated strategic framework that connects digital communication with corporate sustainability and digital transformation. Practically, the findings provide insights for corporate leaders and communication professionals in designing sustainability-oriented digital communication strategies that support long-term business resilience.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.31004/riggs.v4i4.5345first seen 2026-05-15 19:07:23 · last seen 2026-05-28 05:17:04
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