Developing and Validating a Measurement Scale for Customer Social Responsibility in Green Financial Product Consumption: Evidence from Vietnamese Commercial Banks
グリーン金融商品消費における顧客の社会的責任の測定尺度の開発と検証：ベトナム商業銀行からの証拠 (AI 翻訳)
Nguyen Thi Nhung, N. X. Trung, Nguyen Thac Hoai Phuong
🤖 gxceed AI 要約
日本語
本研究は、ベトナムの商業銀行におけるグリーン金融商品消費に特化した顧客の社会的責任（CuSR）の多次元尺度を開発・検証した。探索的・確認的因子分析により、4因子構造が確認され、信頼性と妥当性が示された。CuSRはグリーン金融意図や信頼、実際の商品利用と正の関連を持つ。
English
This study develops and validates a multidimensional Customer Social Responsibility (CuSR) scale specifically for green financial products, using data from Vietnamese commercial banks. Factor analysis confirms a four-dimensional structure with strong reliability and validity. CuSR positively correlates with green financial intention, trust, and actual product use.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
本論文は、日本においても関心が高まるグリーンファイナンス分野で、顧客側の社会的責任を測定する新たな尺度を提供する。日本の金融機関がベトナムなど新興市場でグリーン商品を展開する際の参考になる可能性がある。
In the global GX context
This paper addresses a measurement gap in sustainable finance by developing a CuSR scale for green financial products, relevant to global efforts to understand customer behavior in emerging markets. It provides a validated tool for comparative studies and model testing across countries.
👥 読者別の含意
🔬研究者:Provides a validated multidimensional scale for CuSR that can be adapted for cross-cultural studies in sustainable finance.
🏢実務担当者:Banks can use this scale to assess customer social responsibility and tailor green financial products accordingly.
🏛政策担当者:Insights into customer attitudes can inform policies promoting green financial products and sustainable consumption.
📄 Abstract（原文）
This study develops and validates a multidimensional scale for the construct of Customer Social Responsibility (CuSR) in the context of green financial product consumption, thereby addressing an important measurement gap in the literature on sustainable finance and ethical consumption. Departing from prior approaches that primarily adapt scales from corporate social responsibility or generalized green consumption, this study reconceptualizes CuSR as an attitude–behavioral construct that is specific to financial decision-making processes. The construct emphasizes ethical responsibility, community-oriented value orientations, and value congruence between customers and socially responsible financial institutions. The scale was developed through a three-stage procedure (expert evaluation, EFA, and CFA). The findings confirm a theoretically consistent four-dimensional structure and provide strong evidence of reliability and construct validity (CR > 0.88; AVE > 0.60; HTMT < 0.85). Furthermore, tests of nomological and criterion validity indicate that CuSR is positively associated with green financial intention, trust in socially responsible banks, and the actual use of green financial products. Taken together, these results contribute to theory by introducing one of the first CuSR scales specifically standardized for the green finance context in an emerging market. The study also clarifies the conceptual boundary between responsible consumption and customers’ ethically oriented financial behavioral capability, thereby offering a robust measurement foundation for future comparative studies, model testing, and theoretical extensions.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.64753/jcasc.v11i1.4102first seen 2026-05-15 21:54:15
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